De­signer rev­o­lu­tionises doek

Crowns made not to get you sweaty

Sunday World - - Life - By So­maya Stock­en­stroom

Mod­est wear de­signer Tasleem Bul­bu­lia has rev­o­lu­tionised the doek as we know it.

No more sweaty heads and hair break­age as a re­sult of wear­ing these crowns.

The Cape Town-based de­signer has teamed up with Bri­tish firm Ce­lessence TM Tech­nolo­gies and added their tech­nol­ogy to her Bul­bu­lia Threads tur­bans.

She ex­plains her head­piece as a semi-made multi-way tur­ban, which has a ready-made cap with tur­ban straps that can be styled as you like.

With the added nano tech­nol­ogy, she says the fab­ric keeps you feel­ing fresh dur­ing the day, keeps you cool when it is hot and hu­mid and smells beau­ti­ful all day long.

She says she chose the tur­ban be­cause it re­flects her African roots while still pro­vid­ing head-cov­er­ing – it’s prac­ti­cal, func­tional and grace­ful.

“Ce­lessence was my spon­sor for the Asia Is­lamic Fash­ion Week held in Malaysia. We de­cided to col­lab­o­rate as part of the spon­sor­ship.

The com­pany al­ready col­lab­o­rates with in­ter­na­tional de­sign­ers, with fra­grances for sports­wear and stuffed toys.

“This was a unique idea tar­get­ing the hi­jab-wear­ing pub­lic. For women wear­ing a head­scarf all the time, their hair re­quires ex­tra mois­ture. These tur­bans add the mois­ture, cool­ing and fra­grances to keep your hair smelling good,” she says.

Ce­lessence was started by Shibani Mo­hin­dra and Suzanne Pow­ell. They devel­oped this mi­cro-en­cap­su­la­tion tech­nol­ogy over the last 25 years.

The filled mi­cro­cap­sules pro­tect their con­tents un­til the sur­face they are at­tached to is rubbed or ag­i­tated at which point they break and re­lease their con­tents grad­u­ally. It’s ap­plied dur­ing the dye­ing and fin­ish­ing process, ei­ther by pad­ding on to bulk fab­ric or via ex­haust on to the fin­ished gar­ments. It lasts through sev­eral washes.

Bul­bu­lia de­cided on the tech­nol­ogy to re­lieve women who rely on cov­er­ing their heads ev­ery day.

She says this piece of tur­ban in­cludes the cool­ing tech­nol­ogy as well as Ce­lessence Lus­tre, which is an all-nat­u­ral blend of co­conut, jo­joba and olive oils blended with vi­ta­min E to nour­ish and care for the hair.

“We are rev­o­lu­tion­is­ing the hi­jab, tur­ban-wear­ing ex­pe­ri­ence for women. The tech­nol­ogy lasts for many washes and truly em­braces the fu­ture of smart tex­tiles,” she says.

Bul­bu­lia ex­plains that she draws in­spi­ra­tion from all as­pects of her life.

With more than 20 years’ ex­pe­ri­ence, she was a found­ing mem­ber of the Cape Town Fash­ion Coun­cil.

With ear­lier la­bels she cre­ated, Funeka and Soul Child, which re­tailed in top South African stores, Tasleem worked to re­de­fine women’s fash­ion by ef­fort­lessly com­bin­ing an indige­nous fash­ion aes­thetic with high-fash­ion tech­niques.

She also fea­tured in the world’s first vir­tual fash­ion week in Cover Magazine last year, fol­lowed by Torino Fash­ion Week, the first Eu­ro­pean main­stream fash­ion week event to in­clude mod­est wear.

She says her lat­est range is like all the rest – merg­ing her love for fash­ion, cul­ture, faith and com­mu­nity.

But she em­pha­sises that as much as she wants to re­main true to her re­li­gious and cul­tural in­flu­ence, she also prompts en­gage­ment about the fash­ion­able re­la­tion­ship be­tween Western fash­ion and reli­gion through her de­signs.

“I’ve al­ways de­signed for real women, ir­re­spec­tive of age, race, reli­gion. Mod­est wear is not only for Mus­lim women, but for all women of dif­fer­ent cul­tural back­grounds.”

Her la­bel speaks of beau­ti­ful colours, bold but soft prints as well as neck­pieces, state­ment bags and the head scarves.

The scarves, which will be sold in­ter­na­tion­ally, can be pur­chased through her In­sta­gram page @Bul­bu­liathreads and will be avail­able on­line at @my­on­li­ne­souk.

The tur­ban is now tak­ing cen­tre stage as a sought-af­ter fash­ion item.

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