The lites are on at the High­lander

Talk of the Town - - Neighbourly Notes -

The High­lander Pub at the Royal St An­drews Ho­tel will in­tro­duce yet an­other beer ex­clu­sive to the es­tab­lish­ment from the end of this week.

The ho­tel’s food and bev­er­age man­ager, Robin Hyde, has an­nounced the launch of their new “light” lager, High­lander Lite.

Hyde said the High­lander Lager, ex­clu­sive to the Royal St An­drews Ho­tel, had proven to be such a suc­cess that it just made com­mer­cial sense to ex­tend the range to in­clude a “light” beer.

“Sum­mer is al­most upon us,” said Hyde, “and we need to cap­i­talise on the trend to­wards lower-al­co­hol beers.”

“Our beer may be light in al­co­hol at only 4% al­co­hol con­tent, and a lit­tle lighter in colour than other lagers, but it is cer­tainly not light in taste.

“We have a flavour­ful, tasty, thirstquench­ing light beer to ac­com­pany the al­ready suc­cess­ful High­lander Lager.”

The new beer is be­ing launched with a spe­cial pro­mo­tion of­fer, with a free pint of High­lander Lite pro­vided to any­one who buys a burger meal at the High­lander Pub in the next few weeks.

The Royal St An­drews Ho­tel was re­cently awarded the 2018 Lilizela Tourism Award for be­ing the best-of-the-best ho­tels in the East­ern Cape.

The ho­tel’s gen­eral man­ager, Dif­ford Louw, said this was in part be­cause of the cre­ative way the ho­tel catered for the needs of their guests and cus­tomers, and the devel­op­ment of their own beers was sim­ply a part of that ethos.

The High­lander is the only pub in the area to have its own, ex­clu­sive, in-house beers avail­able, and cur­rently of­fers five beers on tap, two of which are their own brand.

The surge in the craft beer in­dus­try in re­cent years has pro­duced a more dis­cern­ing con­sumer, and one who de­mands that any re­duc­tion in al­co­hol con­tent is not ac­com­pa­nied by a re­duc­tion in taste and flavour.

The new High­lander Lite has met this chal­lenge, and the Royal St An­drews Ho­tel has achieved an­other first.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.