The lites are on at the Highlander
The Highlander Pub at the Royal St Andrews Hotel will introduce yet another beer exclusive to the establishment from the end of this week.
The hotel’s food and beverage manager, Robin Hyde, has announced the launch of their new “light” lager, Highlander Lite.
Hyde said the Highlander Lager, exclusive to the Royal St Andrews Hotel, had proven to be such a success that it just made commercial sense to extend the range to include a “light” beer.
“Summer is almost upon us,” said Hyde, “and we need to capitalise on the trend towards lower-alcohol beers.”
“Our beer may be light in alcohol at only 4% alcohol content, and a little lighter in colour than other lagers, but it is certainly not light in taste.
“We have a flavourful, tasty, thirstquenching light beer to accompany the already successful Highlander Lager.”
The new beer is being launched with a special promotion offer, with a free pint of Highlander Lite provided to anyone who buys a burger meal at the Highlander Pub in the next few weeks.
The Royal St Andrews Hotel was recently awarded the 2018 Lilizela Tourism Award for being the best-of-the-best hotels in the Eastern Cape.
The hotel’s general manager, Difford Louw, said this was in part because of the creative way the hotel catered for the needs of their guests and customers, and the development of their own beers was simply a part of that ethos.
The Highlander is the only pub in the area to have its own, exclusive, in-house beers available, and currently offers five beers on tap, two of which are their own brand.
The surge in the craft beer industry in recent years has produced a more discerning consumer, and one who demands that any reduction in alcohol content is not accompanied by a reduction in taste and flavour.
The new Highlander Lite has met this challenge, and the Royal St Andrews Hotel has achieved another first.