The Citizen (Gauteng)

Plans to surf way around the world

ENTREPRENE­UR AND CHANGE-MAKER: MASIMO A BADIMO MAGERMAN SHARES HIS LIFE

- Sasha Planting

He’s driven by an internal fire to create a company that delivers for the pensioners invested in it and which touches the lives of ordinary South Africans.

When Mergence Africa Holdings hit R10 billion in assets under management, co-founder and MD Masimo a badimo Magerman took a fourmonth sabbatical in Nicaragua, where he surfed, fished and read in a local village.

“We are socialised to believe certain things – like blacks can’t swim and whites can’t dance. But I don’t buy into that cultural stereotypi­ng. I plan to surf my way around the world.”

The 2014 sabbatical was a chance to reflect on whether he was doing the right thing. “We launched Mergence in 2005 and I can tell you building a business is hard ... At some point I needed to step back and affirm myself.”

As a boy, he collected empty bottles for cash in Soweto. At 20, he received a scholarshi­p to attend Kean University in the US. After graduation, he worked as a financial data analyst on Wall Street. In 1997 he enrolled for an MBA (Finance) at Rutgers University and thereafter joined Merrill Lynch in London.

In 2000 he returned to SA to run an equity derivative­s book at Gensec Bank, now Sanlam Capital Markets.

In 2004 he and Izak Petersen launched Mergence into a somewhat unwelcomin­g market – it took them two years to get a client. “Izak and I sold our houses. We lived on peanut butter sandwiches for three years.” Nowadays Mergence is a diversifie­d investment management company with a capability across listed and unlisted investment­s. Its unlisted business is focused on infrastruc­ture, renewable energy and commodity finance. The listed business is focused on equity investing and property management.

At a group level Mergence has grown its assets under management at a compound rate of 30% a year since 2005 – with the steepest growth in recent years. Its Mergence Equity Prescient Fund is the 7th best performer over five years out of 98 funds.

Magerman has no intention of taking another sabbatical. “… I know what I want and I’m loving what we are creating here.”

In his suit and tie with white sneakers Magerman cuts a charismati­c, maverick figure, but he’s driven by a fire to create a company that delivers for the pensioners invested in it and touches the lives of ordinary South Africans.

“When I go back to Alexandra I want people to respect what we do. Our investment­s must facilitate change – whether this is in job creation, education, housing, township malls or energy.”

Magerman’s absorbed by people and how they relate to one another. “The rainbow nation was a myth. We had the Truth and Reconcilia­tion Commission, but we don’t know each other, we haven’t had the necessary conversati­ons.”

He’s initiated a series of deep dive diversity workshops for staff. Magerman hopes that by learning to remove their ‘lenses’, critical thinking will deepen. That, he says, is good for the individual, the company, and the country.

This article was published on investor.moneyweb.co.za

 ?? Picture: Bloomberg ?? Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a deal that catapults the e-commerce giant into the supermarke­t business with hundreds of stores across the U.S.
Picture: Bloomberg Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a deal that catapults the e-commerce giant into the supermarke­t business with hundreds of stores across the U.S.

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