Paint­ing the town red

HIP­STERS WILL LOVE IT: CAPE TOWN'S RADIS­SON RED GOES FOR AN UN­CON­VEN­TIONAL FEEL

The Citizen (Gauteng) - - CITY - Kgosi Modis­ane

You down­load an app to ac­cess all the ho­tel’s ser­vices and Wi-Fi is avail­able ev­ery­where inside.

The new­est ad­di­tion to the Radis­son ho­tel fran­chise, the Radis­son Red, re­cently opened its doors and I was one of the very first who got to ex­pe­ri­ence its deca­dence.

The ho­tel re­cep­tion has a most un­con­ven­tional sys­tem in which guests are greeted at the door by staff mem­bers in kilts and roller-skates.

Sit­u­ated in the Cape Town city cen­tre near the Water­front, the Radis­son Red is the per­fect lo­ca­tion for an op­u­lent va­ca­tion in the Mother City.

The ho­tel staff are young, funky, en­er­getic and ea­ger to as­sist to make your stay as plea­sur­able as pos­si­ble. Dressed sim­ply in jeans and T-shirts, they help the ho­tel pull in an al­ter­na­tive crowd.

The six-storey in­dus­trial-struc­tured build­ing has 252 rooms, rang­ing from the stan­dard two-sleeper stu­dio to the stu­dio suites, with bal­conies and sea views and, of course, pet-friendly rooms.

Inside the stan­dard stu­dio room is a queen-sized bed lay­ered with del­i­cate pil­lows that mould to the shape of your neck, a graphic wall­pa­pered wall unique to each room and four spa­cious wardrobes. My per­sonal favourite was the bath­room with idio­syn­cratic, min­i­mal­ist white and red mo­saic tiles wall to wall and bright translu­cent light.

One of the coolest fea­tures in the rooms is the elec­tronic win­dow shut­ters, which when low­ered cover the room in pitch­black si­lence, giv­ing the il­lu­sion that it could still be night­time some­where else in the city.

How­ever, when rolled up, the view from the wide win­dow en­com­passes the beau­ti­ful Ta­ble Moun­tain and Lion’s Head as well as the V&A fer­ris wheel.

What sets the ho­tel apart from most is the in­no­va­tive use of tech­nol­ogy and so­cial me­dia, as guests are urged to down­load the app in or­der to view the full fea­tures that come with the ho­tel as well as or­der take­out and op­er­ate the TV all while typ­ing the cap­tion for your lat­est post on so­cial me­dia. The Wi-Fi is ac­ces­si­ble any­where inside the ho­tel; there is no need to ask for the pass­word – de­tails are there for you be­hind the room door.

On the roof-top ter­race is the pool and en­ter­tain­ment cen­tre, which in­cor­po­rates the look and feel of the ho­tel with its big red lorry beer bar and breath­tak­ing view of the Mother City. Facts about Radis­son Red from Dale Simp­son, Cu­ra­tor at Radis­son Red, V&A Water­front, Cape Town. 1 How can guests ben­e­fit from the de­sign? Guests will have a vis­ually ap­peal­ing ex­pe­ri­ence from the minute they ar­rive at the ho­tel. From the HiAll Gallery area through to the stu­dios, rooftop and OUIBar +

KTCHN – we have cu­rated an ex­pres­sive ex­pe­ri­ence. As guests walk into the ho­tel, they will no­tice the dif­fer­ences com­pared to the tra­di­tional ho­tel set­ting. For ex­am­ple, there is no front desk. In­stead, guests are en­cour­aged to self-check-in while be­ing sur­rounded by an ex­tremely cre­ative space filled with art­work and ex­pan­sive win­dows.

2

What sets the ho­tel apart from oth­ers? At Radis­son Red, our mil­len­nial as­pect rep­re­sents a mind­set rather than a cer­tain de­mo­graphic. This is an im­por­tant note to make as the de­vel­op­ment of Radis­son Red was re­ally a di­rect re­sponse to this grow­ing mind­set. It was about de­vel­op­ing a brand which re­ally ap­pealed to this grow­ing mar­ket. From our statis­tics, this mar­ket trav­els over­seas more than three times a year and 30% of the time as a sole trav­eller.

In our de­vel­op­ments, these statis­tics in­flu­ence the de­vel­op­ment of our so­cial hives, en­sur­ing tech­no­log­i­cally we of­fer guests what they are look­ing for whether it’s through on­line check-in or or­der­ing food via our RED app.

The sense of place that our prod­uct of­fers, the in­spi­ra­tions of mu­sic, art and fash­ion and our ap­proach to ser­vice is what sets us apart from oth­ers. We put the ex­pe­ri­ence and gen­uine pas­sion ahead of any pro­cesses. Name badges, never, we’ll just say hello. We our­selves apart from oth­ers through our prod­uct de­vel­op­ment ap­proach and our ser­vice de­liv­ery. The prod­ucts and ser­vices of­fered to guests are care­fully cu­rated to set en­sure they de­liver that sense of place. In all of our ar­eas, we will ques­tion, what does a sense of place mean and how can we bring this to life?

In other ar­eas, it’s about hav­ing fun. With our trans­port op­tions, yes we can pick you up in a car but you can also hire a branded skate­board, mo­tor­bike, scooter or old-school bi­cy­cle. We work as one team with one aim, cre­at­ing an ex­cep­tional guest ex­pe­ri­ence. An ex­pe­ri­ence de­liv­ered by gen­uine peo­ple, not pro­cesses.

We work as one team with one aim, cre­at­ing an ex­cep­tional guest ex­pe­ri­ence.

POOL­SIDE. With lorry bar.

ARTISTRY. A bath­room.

RED TO GO. Stu­dio bed­room

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