50th an­niver­sary of a denim trend


The Citizen (Gauteng) - - CITY -

Dy­namic African print duo Rina and Dimo of Ri.Ch Fac­tory have taken the print clash phe­nom­e­non by storm as they take great pride in cre­at­ing gar­ments which por­tray a sense of African pride.

“We are proud to show­case our her­itage and cul­ture as Africans. Africa has al­ways been a source of in­spi­ra­tion for modern art, fash­ion and cul­ture. Our iden­tity con­tin­ues to in­spire the world, even today African soil has given birth to cre­ative thinkers with vi­sion and raw tal­ent,” added the now new­ly­wed con­tem­po­rary fash­ion pair.

As a com­pany the two share a com­mon thread which cen­tres on the ba­sis that Africa as a con­ti­nent is fast be­com­ing the cen­tre of at­ten­tion with re­gards to fash­ion and de­sign. “Our mes­sage is sim­ple, our melanin is pop­ping and Africa isn't the fu­ture, Africa is now.”

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