A man of status
SUCCESSFUL CAREER: FROM RAP TO SHOW PRODUCTION
‘I live by the mantra of one level after the next.’
Nineties rapper ProVerb is a man who works around the clock to achieve more and more in life. Born Tebogo Sydney Thekisho, 36, in the small town of Kimberley to a family of academics, he came to the realisation that, unlike the rest of his family, he was more of a creative soul,
“My folks are very academic and I struggled with academic work.
“But when I got in tune with who I was I learnt that entertainment was best suited to allow me to express my creativity fully.”
Having come to terms with his academic shortcomings, he found his direction in the form of rap music.
“The dream has been active since 1995, but I actively started pursuing it only in 1999 after completing my matric and enrolling to learn sound engineering.”
After studying, Thekisho, set his sights on showbiz and headed north to the city of gold.
However, the dream was bigger than the cause.
“I used hip-hop as an entry system into the industry simply because I was in love with music and culture.
“But then I got exposed to the entertainment business when I started working with DJ Fresh in 2002 at YFM as a producer.
“In 2003, I got my first TV show on Channel O all before I recorded my first album in 2005.”
With his career in entertainment booming, it was not long before the rapper/presenter/producer was announced as the new host on South African Idols reality show, a position he has kept for 10 years.
But all this was still not enough and today ProVerb is co-executive producer for the show as well as co-owner of the production company that makes it and many others.
“I’ve always had a strong interest in entertainment.
“I think that all that is happening now is the manifestation of my ability to always manage to cast the net wide.
“However, I continue to learn and try new things.”
For ProVerb, the journey behind the scenes has been memorable as he has had to learn the art of diversifying, such as when he is among four prestigious men who are brand ambassadors for a wellknown fragrance brand.
“I live by the mantra of the constant pursuit of one level after the next.
“I see challenges and failure as opportunities to find an alternative solution to reaching my goal,” he says.
Juggling his career in TV and radio presenting, producing, holding a seat on several corporate executive boards and being a father to two children, ProVerb has come a long way from the Kimberley days.
“It is only of late that I have prioritised cooling down.
“Before that was a machine.
“It was during those ‘down times’ when everyone was taking a break that I have come to value the time spent with my kids.”
I see challenges and failure as opportunities to find an alternative solution to reaching my goal. Tebogo Sydney Thekisho ProVerb
MOVING ON UP. He’s a rapper, presenter and producer.