A man of status

SUC­CESS­FUL CA­REER: FROM RAP TO SHOW PRO­DUC­TION

The Citizen (KZN) - - FRONT PAGE - Kgosi Modis­ane

‘I live by the mantra of one level af­ter the next.’

Nineties rap­per ProVerb is a man who works around the clock to achieve more and more in life. Born Te­bogo Syd­ney Thek­isho, 36, in the small town of Kim­ber­ley to a fam­ily of aca­demics, he came to the re­al­i­sa­tion that, un­like the rest of his fam­ily, he was more of a cre­ative soul,

“My folks are very aca­demic and I strug­gled with aca­demic work.

“But when I got in tune with who I was I learnt that en­ter­tain­ment was best suited to al­low me to ex­press my cre­ativ­ity fully.”

Hav­ing come to terms with his aca­demic short­com­ings, he found his di­rec­tion in the form of rap mu­sic.

“The dream has been ac­tive since 1995, but I ac­tively started pur­su­ing it only in 1999 af­ter com­plet­ing my ma­tric and enrolling to learn sound en­gi­neer­ing.”

Af­ter study­ing, Thek­isho, set his sights on show­biz and headed north to the city of gold.

How­ever, the dream was big­ger than the cause.

“I used hip-hop as an en­try sys­tem into the in­dus­try sim­ply be­cause I was in love with mu­sic and cul­ture.

“But then I got ex­posed to the en­ter­tain­ment busi­ness when I started work­ing with DJ Fresh in 2002 at YFM as a pro­ducer.

“In 2003, I got my first TV show on Chan­nel O all be­fore I recorded my first al­bum in 2005.”

With his ca­reer in en­ter­tain­ment boom­ing, it was not long be­fore the rap­per/pre­sen­ter/pro­ducer was an­nounced as the new host on South African Idols re­al­ity show, a po­si­tion he has kept for 10 years.

But all this was still not enough and to­day ProVerb is co-ex­ec­u­tive pro­ducer for the show as well as co-owner of the pro­duc­tion com­pany that makes it and many oth­ers.

“I’ve al­ways had a strong in­ter­est in en­ter­tain­ment.

“I think that all that is hap­pen­ing now is the man­i­fes­ta­tion of my abil­ity to al­ways man­age to cast the net wide.

“How­ever, I con­tinue to learn and try new things.”

For ProVerb, the jour­ney be­hind the scenes has been mem­o­rable as he has had to learn the art of di­ver­si­fy­ing, such as when he is among four pres­ti­gious men who are brand am­bas­sadors for a well­known fra­grance brand.

“I live by the mantra of the con­stant pur­suit of one level af­ter the next.

“I see chal­lenges and fail­ure as op­por­tu­ni­ties to find an al­ter­na­tive so­lu­tion to reach­ing my goal,” he says.

Jug­gling his ca­reer in TV and ra­dio pre­sent­ing, pro­duc­ing, hold­ing a seat on sev­eral cor­po­rate ex­ec­u­tive boards and be­ing a fa­ther to two chil­dren, ProVerb has come a long way from the Kim­ber­ley days.

“It is only of late that I have pri­ori­tised cool­ing down.

“Be­fore that was a ma­chine.

“It was dur­ing those ‘down times’ when ev­ery­one was tak­ing a break that I have come to value the time spent with my kids.”

I see chal­lenges and fail­ure as op­por­tu­ni­ties to find an al­ter­na­tive so­lu­tion to reach­ing my goal. Te­bogo Syd­ney Thek­isho ProVerb

MOV­ING ON UP. He’s a rap­per, pre­sen­ter and pro­ducer.

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