Classical music’s popularity scales the heights in lockdown

Netflix’s latest viral phenomenon, Bridgerton, is inspiring some viewers to listen to orchestral music.

This has resulted in a surge in streams for Vitamin String Quartet, a Los Angeles-based collective known for their classical versions of some of pop’s biggest hits.

Since its release on Christmas Day, Bridgerton has been watched by more than 63 million households, making it Netflix’s fifth biggest original series launch.

The show, based on the romance novel series by Julia Quinn, follows eight closeknit siblings of the Bridgerton family as they look for love (and a “suitable match”) in Regency London society.

While most viewers have been fascinated by the elaborate garments imagined by costume designer Ellen Mirojnick, some have turned their attention to the orchestral renditions of Adriana Grande’s thank u, next or Maroon 5’s Girls Like You that soundtrack the episodes of the series.

They all come from the imagination of Vitamin String Quartet, a Los Angeles-based rotating collective of players performing everything from Lana del Rey to Kanye West and The Flaming Lips.

Vitamin String Quartet has recently seen a 350% increase in streams across streaming music services and grown monthly listeners by over 50% on Spotify and Amazon Music, according to Variety.

Their covers for Bridgerton have been compiled in a six-song EP, which currently sits on top of iTunes Top 100 Soundtracks. The official soundtrack for the series is at number six on the chart.

Music aficionados have also increasingly been turning to this genre during the pandemic.

A new study by the Royal Philharmonic Orchestra, conducted with 8 000 people in Britain, revealed that 71% of them claim orchestral music has been improving their mood in lockdown.

And one in six respondents (16%) said that they intended to continue exploring the music they discovered during lockdown.

“Engagement with orchestral music, already on the up before the pandemic, has been accelerated during lockdown, particularly among younger people.

“This continual rise in interest, met by organisations such as the RPO providing easily accessible content and recordings throughout 2020, is extremely valuable,” said James Williams, managing director of the Royal Philharmonic Orchestra.