A night at the movies helps in choos­ing a ca­reer

The New Age (Free State) - - GAUTENG NEWS - KUTULLO MADISHA ku­tul­lom@the­newage.co.za

SOUTH African youths of­ten have no idea about ca­reer op­tions af­ter ma­tric­u­lat­ing.

To as­sist them make in­formed choices for their fu­ture, a cinema at East­gate shop­ping cen­tre re­cently hosted its eighth My Fu­ture, My Ca­reer pro­gramme.

The venue was abuzz with pupils, teach­ers, prin­ci­pals and busi­ness­peo­ple ea­ger to share in­for­ma­tion about var­i­ous ca­reers pupils could pur­sue post-ma­tric.

The pro­gramme aimed to ed­u­cate the youth about the re­quire­ments for each ca­reer through a se­ries of 14 in- depth ed­u­ca­tional films that were screened at Ster-Kinekor’s Theatres of Learn­ing, reach­ing thou­sands of Grade 9–12 pupils from dis­ad­van­taged com­mu­ni­ties across South Africa.

Primes­tars Mar­ket­ing MD Martin Sweet said the project would en­cour­age pupils to proac­tively explore and take full ad­van­tage of the ca­reer op­por­tu­ni­ties.

“Through a se­ries of 14 in- depth ca­reer education episodes, which be­gan on May 7 at Ster-Kinekor cine­mas na­tion­wide, the project pro­vides un­der­priv­i­leged sec­ondary school pupils of govern­ment schools with valu­able in­for­ma­tion, much-needed ca­reer guid­ance on more than 100 dif­fer­ent ca­reer op­tions and most im­por­tantly, role mod­els to look up to,” he said.

He said that since its in­cep­tion in 2010, the pro­gramme had reached more than 200 000 pupils na­tion­wide, equip­ping them with knowl­edge and skills to make ad­vised de­ci­sions with re­gard to their ca­reer as­pi­ra­tions.

“This year, the pro­gramme aims to as­sist 24 000 pupils in pre­serv­ing the legacy of the Primes­tars’ dream that has been con­cep­tu­alised in the pro­gramme,” he said.

Sweet said re­cent re­search showed that chil­dren born to­day would be pur­su­ing jobs that would be quite dif­fer­ent from the ones that ex­isted cur­rently.

“Tech­no­log­i­cal ad­vance­ment has en­abled the cre­ation of driver­less cars that, in fu­ture, will elim­i­nate many jobs in the taxi, bus and trans­port sec­tors. Ro­bots will re­place many pack­ag­ing and han­dling jobs,” he said.

PLAT­FORM: Primes­tars Mar­ket­ing man­ag­ing direc­tor Martin Sweet.

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