A night at the movies helps in choosing a career
SOUTH African youths often have no idea about career options after matriculating.
To assist them make informed choices for their future, a cinema at Eastgate shopping centre recently hosted its eighth My Future, My Career programme.
The venue was abuzz with pupils, teachers, principals and businesspeople eager to share information about various careers pupils could pursue post-matric.
The programme aimed to educate the youth about the requirements for each career through a series of 14 in- depth educational films that were screened at Ster-Kinekor’s Theatres of Learning, reaching thousands of Grade 9–12 pupils from disadvantaged communities across South Africa.
Primestars Marketing MD Martin Sweet said the project would encourage pupils to proactively explore and take full advantage of the career opportunities.
“Through a series of 14 in- depth career education episodes, which began on May 7 at Ster-Kinekor cinemas nationwide, the project provides underprivileged secondary school pupils of government schools with valuable information, much-needed career guidance on more than 100 different career options and most importantly, role models to look up to,” he said.
He said that since its inception in 2010, the programme had reached more than 200 000 pupils nationwide, equipping them with knowledge and skills to make advised decisions with regard to their career aspirations.
“This year, the programme aims to assist 24 000 pupils in preserving the legacy of the Primestars’ dream that has been conceptualised in the programme,” he said.
Sweet said recent research showed that children born today would be pursuing jobs that would be quite different from the ones that existed currently.
“Technological advancement has enabled the creation of driverless cars that, in future, will eliminate many jobs in the taxi, bus and transport sectors. Robots will replace many packaging and handling jobs,” he said.
PLATFORM: Primestars Marketing managing director Martin Sweet.