Artists wel­come Spo­tify in SA

The New Age (Free State) - - NEWS - SIYABONGA SITHOLE siyabon­gas@the­

SOUTH AFRICAN artists have wel­comed the ar­rival of Swedish mu­sic stream­ing ser­vice Spo­tify which was launched in the coun­try at Moyeni Con­fer­ence Cen­tre in Park­town yes­ter­day.

The artists, led by Sk­watta Kamp founder and rap­per Siyabonga “Slik­our” Me­tane and pop sen­sa­tion Shekhi­nah Don­nell at­tended the much awaited launch of the world’s largest stream­ing ser­vice’s first entry in Africa.

Artists such as Kwesta, Nasty C, KO and many oth­ers took time out to wel­come Spo­tify through video mes­sages which were beamed as part of the pre­sen­ta­tion.

De­vel­oped by Spo­tify AB in Stock­holm, Swe­den, Spo­tify is a mu­sic, pod­cast and video stream­ing ser­vice that was of­fi­cially launched on Oc­to­ber 7, 2008.

Shekhi­nah, who per­formed at the launch, said she wel­comed Spo­tify into the coun­try as this can only im­prove the chances of lo­cal artists in the global mu­sic com­mu­nity.

“I love the fact that un­like other stream­ing plat­forms, Spo­tify is an in­de­pen­dent player and I can mon­i­tor how ac­ces­si­ble my mu­sic is in cer­tain parts of the world and work to­wards tour­ing these places,” the Rose Gold singer told The New Age.

Slik­our said as much as Spo­tify is a com­pet­i­tive plat­form, prof­itabil­ity will not be guar­an­teed in the ini­tial stages.

“It is more of an in­vest­ment into the coun­try and mu­sic in­dus­try than it is about prof­its. I think once the in­dus­try tips over and is ready for dig­i­tal mu­sic plat­forms, Spo­tify will then start mak­ing money. South Africans still face a lot of chal­lenges in ac­cess­ing and con­sum­ing dig­i­tal mu­sic on a mas­sive scale,” Slik­our said.

The launch is a first for the African con­ti­nent with sim­i­lar launches tak­ing place in re­gions such as Ro­ma­nia and other des­ti­na­tions.

“With over 159 mil­lion ac­tive users, in­clud­ing over 71 mil­lion Spo­tify Pre­mium sub­scribers, Spo­tify of­fers a choice be­tween an on­go­ing free adsup­ported mu­sic ser­vice and a ful­lyfea­tured, ad-free sub­scrip­tion op­tion,” Michael Krause of Spo­tify said.

He said lo­cal artists would not only ben­e­fit through a global net­work of in­ter­na­tional mu­sic con­sumers, but pub­lish­ing and per­for­mance roy­al­ties are part of an agree­ment be­tween Spo­tify and the lo­cal mu­sic in­dus­try.

“We have paid more than R8bn to lo­cal pub­lish­ers and col­lect­ing so­ci­eties to en­sure that the artists ben­e­fit from be­ing on our plat­form, be­sides the fact that we are bring­ing lo­cal mu­sic into con­tact with in­ter­na­tional mu­sic con­sumers.”


NEW AR­RIVAL: Shekhi­nah per­formed at the launch of mu­sic stream­ing ser­vice Spo­tify in Park­town yes­ter­day.

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