Adreach served no­tice on pole ads

The New Age (Free State) - - GAUTENG NEWS - SHONISANI TSHIKALANGE shon­isanit@the­

THE city of Jo­han­nes­burg yes­ter­day served a le­gal no­tice to street pole ad­ver­tis­ing com­pany Adreach.

The com­pany has been given 30 days to align it­self with mu­nic­i­pal by-laws af­ter Adreach failed to com­ply with the Joburg Prop­erty Com­pany’s no­tice of ter­mi­na­tion of its mem­o­ran­dum of agree­ment signed in Fe­bru­ary last year.

“This no­tice has been ig­nored by Adreach, which has re­sulted in the city is­su­ing a fi­nal let­ter of de­mand, giv­ing the com­pany 30 days to com­ply.

“Fail­ure to com­ply will re­sult in the city re­mov­ing all street pole ad­ver­tis­ing and claim­ing the costs from Adreach,” MMC for depart­ment of eco­nomic devel­op­ment, Leah Knott, said.

The first no­tice also re­quired Adreach to re­move its ad­ver­tis­ing and re­pair any dam­age to city prop­erty caused by ad­ver­tis­ing boards, within 90 days.

“This is the first de­ci­sive move from the city in what is a broader ap­proach to ad­dress the an­ar­chy that has come about in the out­door ad­ver­tis­ing in­dus­try in Joburg. The city aims to re­duce the clut­ter in Joburg and rein­tro­duce con­trol and reg­u­la­tion in out­door ad­ver­tis­ing,” Knott said.

He said the ad­min­is­tra­tion ac­knowl­edged Joburg was the only city in the coun­try that had lost con­trol of its out­door ad­ver­tis­ing.

She said Adreach was not the only of­fender as al­most all out­door com­pa­nies were op­er­at­ing il­le­gal signs and bill­boards to some ex­tent.

The city’s new by-laws re­gard­ing out­door ad­ver­tis­ing will pass through the coun­cil this month, she said.


NO­TICE: Adreach has 30 days to com­ply with mu­nic­i­pal by-laws.

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