Huawei banks on Kenya for growth
SANParks CEO Fundisile Mketeni said they witnessed a corresponding increase in the tourism revenue, which grew by 14.5% from the previous year.
“Overall, SANParks’ performance in the 2016/17 financial year has been impressive and total revenue in the last financial year was about R2bn, or R221m more than expected,” Mketeni said.
Conservation fee income grew by 28%, accommodation income increased by 8% and income from concessionaire fees by 6%.
Key to the sustainability of the ecotourism business is a marketing strategy that attracts growth markets, a product development strategy congruent with needs and preferences of all markets and public private partnerships that leverage private capital and expertise in diversifying facilities.
The year 201617 for SANParks brought a record breaking 14.1% growth in tourist numbers.
“We had about 6.7 million guests visiting SANParks destinations, with an increase in tourism revenues by 15%,” the SANParks CEO said.
In the 201617 financial year, about 68% of visitors were locals.
Visitor numbers have been increasing steadily, with SANParks recording growth in this key indicator of 5%, 5.9%, 6.6%, 6.1% and 14.1% growth in the years 201213, 201314, 201415, 201516 and 201617 respectively, averaging 7.54% growth in the five years.
National parks are strategically located and can thus play a critical role as catalysts and drivers of local economic development, particularly in the rural areas.
“SANParks is perfectly positioned to address the pressing economic and social issues facing our society – particularly through the provision of jobs for rural communities living near these conservation areas and the provision of support for small, medium and micro enterprises,” Dr Edna Molewa, Minister of Water and Environmental Affairs said.
SANParks, through its Expanded Public Works Programme (EPWP), created 6013 full time equivalent jobs during the past year through a diverse range of projects such as the environmental monitor programme and the eco-furniture programme.
Employees were recruited from 360 communities adjacent to national parks, creating temporary employment opportunities for 11879 people, while youth made up 70%, women 55% and people with disabilities 2% of all jobs created.
In addition, over the past year, 856 SMMEs were supported by the programme and R193m was paid to these small contractors. NAIROBI: China’s Huawei Technologies has changed its strategy in Kenya to showcase an affordable $100-$200 (R1 300-R2 600) range of smart phones, hoping the increased sales will boost its local market share, its country manager said yesterday. Huawei is ranked number three in the fast-growing local smart devices market, behind Samsung. Derek Du, the local boss of Huawei, said it had started offering three smartphones with retail prices starting at 8 999 shillings (R1 152). – Reuters