The changes at SAPA have brought with them new impetus and a fresh sense of optimism, which is perfectly captured by the Christmas Messages from the Chairmen of the Broiler and Egg Organisations. In the From the Desk, Kevin reports extensively on the discussions that took place at the first ‘new’ Board meeting as well as that of the Egg Organisation. One constant though is the PDMA, whose work continues to deliver solid results. Please take the time to read up on this in the PDMA page.
Having started off the year on a relative high, 12 months later we’re pecking in the dust of the worst drought in twenty years to find some good news to share. Rising interests rates means more indebted consumers, higher input costs means higher food prices, which together means less to spend and less to eat for our people. But at least one of us had something to crow about as Astral posted record results. We share some of the enthusiasm captured at their end of year function and awards ceremony in our Out and About page. Remember to let us know if you’re having any events throughout the year, and we’ll do our best to cover them.
If there’s one thing that avian influenza in the USA has taught, it’s the interconnectedness of global poultry markets. This much has become clear in the tussle with the US over AGOA and their desire to export their surplus red meat to our unprotected market. But a quick read through the magazine this month, including our Northern Views column, shows the true influence the US exerts on global markets, where their AI recovery has led to a fall in the price of eggs in Europe. Read about this effect and more in our International News section, while our regular Today in the USA has more information on the effect AI continues to have in that country and the rapid rate of recovery in their domestic market.
Locally, it’s all about the drought and the effect this is going to have on our industry and the economy. Yet in the face of this, there are some bright spots that we highlight in the Local News section.
We’re delighted to have increased our subscription numbers, and in addition, are now featured on a worldwide digital platform. This means the Poultry Bulletin is now available for download in more than 130 countries. This is good for us, good for our advertisers, and good for the country, as it showcases the depth and substance of our industry.
Lastly, let me take this opportunity to thank you, our readers, for your continued interest in our magazine. Your letters and contributions, your comments and support have been most encouraging over the year. For those who celebrate, I wish you all a very Merry Christmas. For all, have a happy holiday season, and may 2016 be safe and prosperous.¡