Edi­tors note

The Poultry Bulletin - - CONTENTS - By Cameron Macken­zie

The changes at SAPA have brought with them new im­pe­tus and a fresh sense of op­ti­mism, which is per­fectly cap­tured by the Christ­mas Mes­sages from the Chair­men of the Broiler and Egg Or­gan­i­sa­tions. In the From the Desk, Kevin re­ports ex­ten­sively on the dis­cus­sions that took place at the first ‘new’ Board meet­ing as well as that of the Egg Or­gan­i­sa­tion. One con­stant though is the PDMA, whose work con­tin­ues to de­liver solid re­sults. Please take the time to read up on this in the PDMA page.

Hav­ing started off the year on a rel­a­tive high, 12 months later we’re peck­ing in the dust of the worst drought in twenty years to find some good news to share. Ris­ing in­ter­ests rates means more in­debted con­sumers, higher in­put costs means higher food prices, which to­gether means less to spend and less to eat for our peo­ple. But at least one of us had some­thing to crow about as As­tral posted record re­sults. We share some of the en­thu­si­asm cap­tured at their end of year func­tion and awards cer­e­mony in our Out and About page. Re­mem­ber to let us know if you’re hav­ing any events through­out the year, and we’ll do our best to cover them.

If there’s one thing that avian in­fluenza in the USA has taught, it’s the in­ter­con­nect­ed­ness of global poul­try mar­kets. This much has be­come clear in the tus­sle with the US over AGOA and their de­sire to ex­port their sur­plus red meat to our un­pro­tected mar­ket. But a quick read through the mag­a­zine this month, in­clud­ing our North­ern Views col­umn, shows the true in­flu­ence the US ex­erts on global mar­kets, where their AI re­cov­ery has led to a fall in the price of eggs in Europe. Read about this ef­fect and more in our In­ter­na­tional News sec­tion, while our reg­u­lar To­day in the USA has more in­for­ma­tion on the ef­fect AI con­tin­ues to have in that coun­try and the rapid rate of re­cov­ery in their do­mes­tic mar­ket.

Lo­cally, it’s all about the drought and the ef­fect this is go­ing to have on our in­dus­try and the econ­omy. Yet in the face of this, there are some bright spots that we high­light in the Lo­cal News sec­tion.

We’re de­lighted to have in­creased our sub­scrip­tion num­bers, and in ad­di­tion, are now fea­tured on a world­wide dig­i­tal plat­form. This means the Poul­try Bulletin is now avail­able for down­load in more than 130 coun­tries. This is good for us, good for our ad­ver­tis­ers, and good for the coun­try, as it show­cases the depth and sub­stance of our in­dus­try.

Lastly, let me take this op­por­tu­nity to thank you, our read­ers, for your con­tin­ued in­ter­est in our mag­a­zine. Your let­ters and con­tri­bu­tions, your com­ments and sup­port have been most en­cour­ag­ing over the year. For those who cel­e­brate, I wish you all a very Merry Christ­mas. For all, have a happy hol­i­day sea­son, and may 2016 be safe and pros­per­ous.¡

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