MYTHS ABOUT POULTRY PRODUCTION
Arecent survey conducted by the National Chicken Council (NCC) revealed alarming perceptions held by the avergae consumer around the manner in which chickens are produced.
The survey revealed shockingly ignorant misconceptions regarding chicken production, welfare and safety. In spite of the fact that there are no genetically modified chickens; that hormones and steroids are banned for use in poultry; and that poultry meat sold in the US is free of antibiotics; myths and distorted perceptions persist. Around 75% of US consumers believing chickens are gentically modified, and contain steriods, hormones or antibiotics. Roughly twothirds of those surveyed also think that chickens are grown in cage systems rather than the reality of barns or chicken houses.
Most Americans also hold the view that the media takes a negative view of the way chickens are produced for food, which only adds to the mistaken views held by consumers.
"We take pride in the care of our chickens, but we know it's on us as an industry to do a better job of providing more information on how our food gets from farm to table," said Tom Super, spokesperson for the National Chicken Council. "Food is an emotionallycharged topic, and with conflicting information readily available online and on social media, it's understandable people are concerned. We invite consumers with open arms to come and take a look at the work we're doing to progress as an industry in providing safe, healthy and sustainable food."