KFC sup­port fair play Trans­for­ma­tion is­sues iden­ti­fied

The Poultry Bulletin - - CONTENTS -

KFC, SA’S largest buyer of poul­try, has pledged its sup­port to the Fair­play Move­ment - a non-profit or­gan­i­sa­tion that seeks to end the prac­tice of ‘dump­ing’ sur­plus chicken in South Africa and glob­ally. The move­ment was founded in Oc­to­ber last year and forms al­liances with ex­ist­ing or­gan­i­sa­tions and ex­perts like SAPA and Food and the Food and Al­lied Work­ers Union to for­mu­late and pro­mote strate­gies that could curb the prob­lem.

As one of the coun­try’s largest pur­chasers of poul­try, KFC is proud and re­mains com­mit­ted to sourc­ing all its poul­try lo­cally. The com­pany strongly be­lieves that an en­vi­ron­ment with fair com­pe­ti­tion and free trade builds strong economies, com­mu­ni­ties and busi­nesses.

“We proudly source 100% of our chicken lo­cally and we be­lieve this shows com­mit­ment to com­pet­i­tive and thriv­ing lo­cal in­dus­tries as well as to serv­ing the great qual­ity chicken our cus­tomers know and love,” says Thabisa Mkhwanazi, Cor­po­rate Com­mu­ni­ca­tions Di­rec­tor, KFC Africa. “Our lo­cal farm­ers and sup­pli­ers play a vi­tal role in grow­ing and sus­tain­ing our econ­omy. They are also com­pet­i­tive on a global scale and this part­ner­ship re­in­forces our com­mit­ment to the lo­cal poul­try in­dus­try which must be pro­tected from un­fair trade practices. Healthy com­pe­ti­tion is im­por­tant and the play­ing fields should be lev­elled.”¡

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