Wel­fare stan­dards for US broil­ers

The Poultry Bulletin - - CONTENTS -

The US Na­tional Chicken Coun­cil (NCC) has re­leased a set of in­dus­try-wide stan­dards for broiler chicken wel­fare that aim to re­as­sure con­sumers by pro­vid­ing sim­ple, clear and ac­cu­rate in­for­ma­tion on how their chicken is raised and cared for.

Dubbed the ‘Chicken Guar­an­tees’, the stan­dards aim to pro­vide the base­line prin­ci­ples “that will al­ways hold true, no mat­ter what chicken you eat,” says the NCC’S Ashley Peter­son.

“We be­lieve that by pro­vid­ing our con­sumers with facts about chicken care, their choices can be­come eas­ier as no mat­ter what chicken they choose to buy for their fam­i­lies, they can be as­sured that the chicken was well cared for.”

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