From the Desk
The poultry industry in South Africa is facing a difficult period. There are serious challenges, including outbreaks of avian influenza and the impact of chicken dumping on profitability and jobs.
As I take over as interim CEO of the SA Poultry Association, I am heartened by the determination of people in the industry to overcome these challenges and to set the industry on the growth path to which we all aspire.
I’ve worked in the poultry industry for 20 years, so I understand the industry, its people and its issues. I also know I have the support of my colleagues, including my predecessor Kevin Lovell, to whom I would like to pay special tribute for his years of valuable service.
We’re working very closely with the Department of Agriculture, Forestry and Fisheries (DAFF) to combat avian influenza. The industry is also eagerly awaiting government action to curb chicken dumping, and I intend to get in touch with the Department of Trade and Industry (dti) and the DAFF in this regard.
What the South African poultry industry needs is a supporting environment where it can return to growth. This’ll enable us to expand production, export and create jobs. Growth will also enable the industry to accelerate its plans for transformation. As the first black person to lead SAPA as CEO, I will be involved in - and supportive of - these plans.
Ours is a resilient industry, and we’re determined to overcome the challenges facing us. I’m honoured to be leading the industry at this time, and look forward to helping bring growth and prosperity back to one of South Africa’s most important agricultural sectors.
as well as the SAPA structure that will support the strategy. These are challenging - but also exciting - times for the industry. The decisions made now will form the foundation for the industry’s future success.