World Egg Day

The Poultry Bulletin - - IN­TER­NA­TIONAL NEWS -

This Fri­day, 13 Oc­to­ber 2017, marks World Egg Day, and is set to get off to a crack­ing start with a range of in­ter­na­tional events

and cam­paigns to pro­mote the con­tri­bu­tion eggs make to ful­fill­ing the nu­tri­tional re­quire­ments of the global com­mu­nity – from be­fore we are even born.

Eggs have a valu­able role to play at the very ear­li­est stages of hu­man de­vel­op­ment and can con­tinue to be of sig­nif­i­cant ben­e­fit through­out our lives. With the power to sus­tain­ably feed the world, eggs high qual­ity pro­tein, es­sen­tial vi­ta­mins and min­er­als are es­sen­tial for foetal de­vel­op­ment, healthy brain de­vel­op­ment in young chil­dren, and im­prov­ing con­cen­tra­tion lev­els at school, work and play.

In recog­ni­tion of the proven health ben­e­fits that eggs pro­vide, par­tic­u­larly for chil­dren, this year’s World Egg Day has an eggs-cit­ing twist, with or­gan­is­ers invit­ing young and old alike to ‘crack them up’ by shar­ing their fun­ni­est egg jokes through their so­cial net­works.

Ju­lian Made­ley, Di­rec­tor Gen­eral of or­gan­iser the World Egg Or­gan­i­sa­tion, ex­plains how this year’s ac­tiv­ity is set to raise a smile.

“Over the past 22 years, we’ve com­mu­ni­cated the pos­i­tive im­pact that eggs can have on our lives. They are not only uni­ver­sally ben­e­fi­cial to our health; I’ve also dis­cov­ered that they’re uni­ver­sally funny! In both de­vel­oped and de­vel­op­ing pop­u­la­tions – a high qual­ity source of pro­tein is a fun­da­men­tal re­quire­ment; and that’s a very se­ri­ous mes­sage. How­ever, we also want en­gage with the widest pos­si­ble au­di­ence, by en­cour­ag­ing chil­dren and their par­ents to share the more hu­mor­ous side of the hum­ble egg.”

World Egg Day is cel­e­brated in more than 40 coun­tries, from Aus­tralia to Zim­babwe. Last year the cam­paign was em­braced by or­gan­i­sa­tions as di­verse as in­ter­na­tional char­i­ties to pre­mier league foot­ball clubs.

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