Colour­ful Lo­eries fly to Dur­ban


HE LO­ERIES are mi­grat­ing to Dur­ban. The or­gan­is­ers of the ad­ver­tis­ing in­dus­try awards have an­nounced the event will be held in Dur­ban next year, pro­vid­ing an es­ti­mated R100 mil­lion boost to the KwaZulu-Natal econ­omy.

After call­ing Cape Town home for the past few years, the Lo­eries or­gan­is­ers wrote in a state­ment: “Now, it’s Dur­ban’s turn.”

An­drew Hu­man, chief ex­ec­u­tive of the non­profit Lo­erie Awards Company, con­firmed that the event’s Cre­ative Week, from Au­gust 10 to 16, would be at the Dur­ban In­ter­na­tional Con­fer­ence Cen­tre (ICC) and at the beach­front.

Hu­man said: “The Dur­ban ICC will al­low us to in­crease our seat­ing ca­pac­ity from 1 600 to 2 200 and all ac­tiv­i­ties and ac­com­mo­da­tion will be con­ve­niently con­cen­trated within walk­ing dis­tance along the beach­front and at the ICC.”

KZN’s MEC for Eco­nomic De­vel­op­ment, Tourism and En­vi­ron­men­tal Af­fairs, Michael Mabuyakhulu, es­ti­mated that host­ing the awards would in­ject R100m into the lo­cal econ­omy.

Mabuyakhulu said he was ex­cited to host the awards in the prov­ince again.

The awards had been held in Mar­gate from 2005 to 2008, while Cape Town hosted it for six years after that, from 2009 to this year.

Head of Dur­ban Tourism Phillip Sit­hole said the city was look­ing for­ward to host­ing the most pow­er­ful and in­flu­en­tial cre­ative gath­er­ings in the brand com­mu­ni­ca­tions in­dus­try.

Op­er­a­tions man­ager for the Fed­er­ated Hos­pi­tal­ity As­so­ci­a­tion of South­ern Africa (Fed­hasa), Charles Preece, said the move was yet another “feather in Dur­ban’s cap”.

Tsogo Sun will be the of­fi­cial ac­com­mo­da­tion part­ner of the Lo­eries and spe­cial ac­com­mo­da­tion pack­ages will be made avail­able to del­e­gates.

eThekwini mayor James Nx­u­malo said the city was de­lighted at the prospect of host­ing what was the most im­por­tant an­nual showcase for the panAfrican brand com­mu­ni­ca­tions in­dus­try.

But Western Cape Tourism MEC Alan Winde was mea­sured in his re­sponse to the news: “We hate to lose bids. We also lose them all the time, that’s how it works. Some­times we just have to make judge­ment calls on how we spend our money.”


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