A ques­tion of style

The Star Early Edition - - NEWS -

THE NEW Hyde Park Cortina Court, which com­prises new stand­alone stores for Em­po­rio Ar­mani, Ver­sace, Jig­saw and Longchamp Paris, opened last night.

Th­ese are the first stand­alone stores for th­ese haute cou­ture brands in South Africa.

The launch was held last night, with blue chip in­vited guests, celebri­ties and me­dia in attendance.

The event was a build-up to the Jaguar South Africa-pre­sented SA Style Awards, which are tak­ing place on Sun­day night at the same venue.

Guests were treated to a per­for­mance by Ta­mara Dey and her quaint Shoo Wop girl group.

The gold-cu­rated food also in­cluded deca­dent gold caviar. The host for the night was Gareth Cliff.

Guests also en­joyed the fu­tur­is­tic vir­tual fit­ting room, where MWeb WiFi has in­stalled soft­ware to cre­ate a magic mir­ror that tracks a user’s size and move­ments.

The idea is to stand in front of the screen and choose out­fits that will fit your on-screen body with­out hav­ing to un­dress.

The cloth­ing is avail­able on a cloud and is an ex­am­ple of how hu­mans can vir­tu­ally shop in the fu­ture.

By us­ing the in­ter­net fit­ting rooms, which could be in­te­grated into peo­ple’s homes, they will be able to try the clothes on and then or­der on­line.

The fu­tur­is­tic fit­ting rooms will be ex­hib­ited un­til Mon­day. – Therese Owen

PIC­TURE: AN­TOINE DE RAS

Top model Joelle Kayembe, the win­ner of the most stylish model at the SA Style Awards, sits in front of the lat­est F-Type Jaguar Coupe at the launch of the Hyde Park Haute Cou­ture Cen­tre. In the back­ground is young Libo Matai, hav­ing a close look at the dream ma­chine.

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