Part­ner­ship shines light on East­ern fare


WITH the demise of Saf­fron TV, a chan­nel that catered for the niche In­dian mar­ket and those whowere par­tial to all things East­ern, the TV land­scape has been pretty much bar­ren.

Yes, to an ex­tent, SABC2’s East­ern Mo­saic does whet the ap­petite. But, in an hour, the show can­not ex­ten­sively cover much ground in the TV show, movies, and lo­cal spheres.

So when Glow TV de­buted on OpenView HD last year, it gen­er­ated a fair amount of ex­cite­ment – es­pe­cially with the con­tent.

Now the chan­nel is spread­ing its ten­ta­cles and broad­en­ing its view­er­ship by join­ing the DStv plat­form too.

Yusuf Nabee, the chan­nel head of Glow TV, com­mented on its ex­pan­sion:

“We aim to achieve as wide a reach as pos­si­ble,” he notes.

“DStv gives Glow TV ac­cess to an au­di­ence that has never been able to view the chan­nel be­fore, so we’re ex­tremely ex­cited about this de­vel­op­ment. Glow TV also still main­tains free ac­cess via OpenView HD, so we’ve had noth­ing but pos­i­tive feed­back from view­ers about ex­tend­ing our reach.”

A year in, what are the plans for tak­ing the chan­nel for­ward?

He re­veals: “DStv is the first step. Our next goal is to ex­pand beyond the bor­ders of South Africa into sub­Sa­ha­ran Africa. We’re also in the process of de­vel­op­ing lo­cal con­tent and are look­ing to in­tro­duce this dur­ing the course of 2015.”

And the con­tent is all-en­com­pass­ing with some­thing for the whole fam­ily.

Soap buffs can in­dulge their sense of es­capism with Parichay (week­days at 8.30pm), cen­tred on a mid­dle-class Pun­jabi fam­ily in Mumbai and their daily woes in love and life, and Sadda Haq (week­days at 6pm), which fol­lows a spir­ited young women who, de­spite her fa­ther’s dis­ap­proval, sol­diers on as a me­chan­i­cal en­gi­neer­ing stu­dent.

For who­dun­nit fans, Shaitaan: A Crim­i­nal Mind taps into ev­ery­one’s in­ner CSI po­ten­tial.

How to be In­die gets the laugh­ter go­ing with 13-year-old Indira “In­die” Mehta nav­i­gat­ing her way through ju­nior high. It airs on Mon­days at 6.30pm.

Re­al­ity TV has be­come a whole other beast and view­ers re­main en­am­oured – de­spite the dif­fer­ent con­cepts.

Band Baa­jaa Bride (Wed­nes­days at 7.30pm), pro­vides a blow-by-blow ac­count of that drama around bridal makeovers, while Style Ad­dict (Wed­nes­days at 6.30pm) takes view­ers be­hind the scenes of Bol­ly­wood and its trends.

Mummy Ka Magic gives mums a few in­sight­ful tips on adding that fun in­gre­di­ent to meal times.

The culi­nary ex­ploits in Out of the World with San­jeev Kapoor (Tues­days at 5.30pm) trav­els the length and breadth of Africa a la Reza Ma­ham­mad ( Reza’s Africa Kitchen).

Given the va­ri­ety and fresh­ness of con­tent, Glow TV is clearly daz­zling its way into pop­u­lar­ity.

Glow TV, DStv chan­nel 167, OpenView chan­nel 108.

TIME TO GLOW: Am­rita Raic­hand tempts the sweet tooth in Mummy Ka Magic, while Band Baa­jaa Bride hosts, Am­bika Anand and Bharat Arora, are seen with one of their makeover brides.

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