The Star Early Edition - - VERVE -

WITH over 7 400 sub­scribers to her YouTube vlog chan­nel, Cyn­thia Gwebu is def­i­nitely one to watch in the on­line space. This full-time beauty blog­ger uses her web­site to con­duct prod­uct re­views, at­tend events, school beauty en­thu­si­asts about the lat­est trends and present tu­to­ri­als.

Gwebu’s logo is a nod to the fa­mous Chanel logo but she is in­tent on carv­ing her own lane in the busi­ness. She is the first to ad­mit it’s not all roses and Revlon when it comes to blog­ging, but she is en­joy­ing the jour­ney – which she also broad­casts to over 6 200 fol­low­ers on In­sta­gram. How and when did you dis­cover your love for beauty?

Pos­si­bly from read­ing glossy mags. I knew I al­ways loved it but the ob­ses­sion prob­a­bly came about when I pur­chased my first lip­stick. When did you start your blog?

Around the age of 18. But back then it was merely a hobby and a con­coc­tion of dra­matic teenage ram­blings. How easy or dif­fi­cult has the blog­ging jour­ney been?

Since ac­tu­ally com­mit­ting to it fully (this year), it’s been an in­ter­est­ing jour­ney. I faced some re­jec­tion in the be­gin­ning but since then it has picked up phe­nom­e­nal mo­men­tum so I can’t com­plain. What are some of the high­lights of be­ing in charge of your own blog?

Ex­actly that. Be­ing in con­trol of the cre­ative process has been very exciting. It’s my ideas that get put for­ward, my vi­sion and my story. No one can take that cre­ative voice away from me, which is thrilling. What are some down­sides/bad mo­ments that you have ex­pe­ri­enced on this jour­ney?

My jour­ney has been a very blessed one but, as I men­tioned ear­lier, it def­i­nitely had to be the re­jec­tion from po­ten­tial clients in the be­gin­ning. They came around since so I’m happy about that. What were the big­gest trends for 2016?

For lips, it has been the tex­tured glit­ter lips à la Pat McGrath. Glossy lids was the trend for eyes. For skin, su­per­food skin­care – kale, açaí, goji berries, quinoa, spir­ulina, chia seeds are ben­e­fi­cial when eaten and now also in the skin­care prod­ucts we use. Lastly, the wob – the wavy long bob – was the trend for hair. What are your plans/goals for 2017?

I def­i­nitely want to travel more, out­side of the coun­try, if my work and sched­ule al­lows me! See

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