BEAUTY VLOG IS A FULL-TIME PASSION
WITH over 7 400 subscribers to her YouTube vlog channel, Cynthia Gwebu is definitely one to watch in the online space. This full-time beauty blogger uses her website to conduct product reviews, attend events, school beauty enthusiasts about the latest trends and present tutorials.
Gwebu’s logo is a nod to the famous Chanel logo but she is intent on carving her own lane in the business. She is the first to admit it’s not all roses and Revlon when it comes to blogging, but she is enjoying the journey – which she also broadcasts to over 6 200 followers on Instagram. How and when did you discover your love for beauty?
Possibly from reading glossy mags. I knew I always loved it but the obsession probably came about when I purchased my first lipstick. When did you start your blog?
Around the age of 18. But back then it was merely a hobby and a concoction of dramatic teenage ramblings. How easy or difficult has the blogging journey been?
Since actually committing to it fully (this year), it’s been an interesting journey. I faced some rejection in the beginning but since then it has picked up phenomenal momentum so I can’t complain. What are some of the highlights of being in charge of your own blog?
Exactly that. Being in control of the creative process has been very exciting. It’s my ideas that get put forward, my vision and my story. No one can take that creative voice away from me, which is thrilling. What are some downsides/bad moments that you have experienced on this journey?
My journey has been a very blessed one but, as I mentioned earlier, it definitely had to be the rejection from potential clients in the beginning. They came around since so I’m happy about that. What were the biggest trends for 2016?
For lips, it has been the textured glitter lips à la Pat McGrath. Glossy lids was the trend for eyes. For skin, superfood skincare – kale, açaí, goji berries, quinoa, spirulina, chia seeds are beneficial when eaten and now also in the skincare products we use. Lastly, the wob – the wavy long bob – was the trend for hair. What are your plans/goals for 2017?
I definitely want to travel more, outside of the country, if my work and schedule allows me! See