Some peo­ple are will­ing to lie to look good, sur­vey finds

The Star Early Edition - - NEWS - KARISHMA DIPA karishma.dipa@inl.co.za

IN AN on­go­ing quest for so­cial val­i­da­tion, at least 10% of peo­ple are will­ing to lie on so­cial me­dia plat­forms for at­ten­tion.

This is ac­cord­ing to a sur­vey which also re­vealed that men are will­ing to go to more ex­treme lengths to get more likes on sites such as In­sta­gram, Face­book, Twit­ter and Snapchat.

The study, which was con­ducted by the Kasper­sky Lab, a global cy­ber­se­cu­rity com­pany, in­ter­viewed peo­ple around the world on their so­cial me­dia habits.

“Peo­ple are turn­ing to so­cial me­dia to show off to friends, col­lect as many ‘likes’ as pos­si­ble and to feel good about them­selves,” Evgeny Cheresh­nev, head of so­cial me­dia at Kasper­sky Lab, said.

“But in this quest for so­cial val­i­da­tion, peo­ple are play­ing with the truth and white­wash­ing their lives.”

The re­search found that one in 10 peo­ple would bend the truth on so­cial me­dia to get more peo­ple to like their posts.

“The re­search also shows that in their pur­suit of likes, men are more likely than women to post their pri­vacy away,” Cheresh­nev pointed out.

Glob­ally, one in 10 men would post a photo of them­selves naked, com­pared to only 5% of women.

And 13% of men post pho­tos of their friends wear­ing some­thing re­veal­ing, the sur­vey showed.

“The re­search un­cov­ers that men are sen­si­tive about how many likes they get on so­cial me­dia and, in their hunt for likes, men are more likely than women to re­veal some­thing em­bar­rass­ing or con­fi­den­tial about their co-work­ers, friends or em­ploy­ers,” said Cheresh­nev.

He added that ac­cord­ing to the sur­vey, 14% of men said they would re­veal some­thing con­fi­den­tial about a co-worker, com­pared to 7% of women, while 12% would re­veal some­thing em­bar­rass­ing about a friend, com­pared to 6% of women.

“Men also get up­set if they don’t get the likes they hope for,” said Cheresh­nev.

This was as the re­search found that 24% of the men who par­tic­i­pated in the sur­vey ad­mit­ted that they are con­cerned that if few peo­ple like their posts, their friends will think they are un­pop­u­lar, com­pared to 17% of women.

In ad­di­tion, 29% of men ad­mit­ted they get up­set if a per­son who mat­ters to them doesn’t like their posts.

Cheresh­nev warned that this risky be­hav­iour on so­cial me­dia can put peo­ple at risk.

“In their search for so­cial ap­proval, peo­ple have stopped see­ing the bound­ary be­tween what is okay to share and what is bet­ter kept pri­vate.

“But it is im­por­tant to pro­tect our­selves, as well as the pri­vacy of oth­ers,” he added.

The re­search also showed that 58% of peo­ple feel un­com­fort­able and up­set when their friends post pho­tos of them that they don’t want to be made pub­lic.

“All in all, peo­ple need to be­come more aware and cy­ber­savvy about the in­for­ma­tion they share on so­cial me­dia and in­stall se­cu­rity soft­ware on their de­vices to pro­tect them­selves and their loved ones from cy­ber threats,” said Cheresh­nev.

They need to be more aware and cy­ber-savvy on so­cial me­dia

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