Kel­logg’s is get­ting testy over Oz player’s nick­name

The Star Early Edition - - OPINION & ANALYSIS -

KEL­LOGG faced off with Aus­tralian tennis player Thanasi Kokki­nakis in court yes­ter­day, with the ce­real gi­ant ac­cus­ing the sports­man nick­named “Spe­cial K” of us­ing its in­tel­lec­tual prop­erty for com­mer­cial pur­poses.

The US-listed firm wants to stop the 21-year-old from us­ing its trade­marked prod­uct name as a moniker in ad­ver­tise­ments for tennis cloth­ing, a spokesper­son said.

The mat­ter had its first hear­ing in the Fed­eral Court of the city of Ade­laide, Kokki­nakis’s home­town, yes­ter­day, ac­cord­ing to court fil­ings.

The tennis player’s of­fi­cial Twit­ter ac­count yes­ter­day pub­lished a cry­ing laugh­ter im­age with no words.

Kel­logg, which dom­i­nates the Aus­tralian ce­real mar­ket, pro­motes Spe­cial K as a healthy, low-fat, low-sugar break­fast, of­ten fea­tur­ing phys­i­cal ac­tiv­ity in its ad­ver­tise­ments.

“His as­so­ci­a­tion (with the brand) could help, but at the end of the day it’s a trade­mark that we own and we want to con­tinue to own,” said the Kel­logg spokesper­son yes­ter­day, re­fer­ring to Kokki­nakis.

The Davis Cup player reached his high­est world rank­ing of 69 as a teenager in 2015 be­fore a se­ries of in­juries side­lined him for the best part of 18 months. He made his sin­gles re­turn in Bor­deaux last month. – Reuters

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