The per­fect so­lu­tion for in­sur­ers in a dig­i­cen­tric world

The Star Early Edition - - COMPANIES - Sizwe Dlamini

CON­SID­ER­ING that ef­fec­tive data anal­y­sis is an es­sen­tial part of the suc­cess of any in­surer, com­pa­nies are look­ing at in­creas­ingly in­no­va­tive ways to ex­tract mean­ing­ful in­sight.

Ac­cord­ing to Sil­verBridge data an­a­lyt­ics man­ager Kelly Pre­ston smart data dis­cov­ery is one such so­lu­tion.

Sil­verBridge, with more than 20 years ex­pe­ri­ence as a provider of in­surance soft­ware so­lu­tions in the African fi­nan­cial ser­vices in­dus­try, has in­tro­duced an en­hanced ser­vice of­fer­ing al­low­ing fi­nan­cial ser­vices com­pa­nies the op­por­tu­nity to re­spond quickly to chang­ing mar­kets.

“Smart data dis­cov­ery makes it eas­ier for main­stream users to ac­cess and find in­for­ma­tion rel­e­vant to them,” said Pre­ston yes­ter­day.

“Un­like busi­ness in­tel­li­gence and many of the other anal­y­sis plat­forms, it also makes it easy for peo­ple to un­der­stand the in­sights hid­den in the data with­out re­quir­ing a de­gree in data science.”

She said in this case, smarter did not mean more dif­fi­cult or ad­vanced. It boiled down to the ac­ces­si­bil­ity of in­for­ma­tion and in­sight in such a way to ben­e­fit the in­surer more ef­fec­tively. “This en­vi­ron­ment will re­sult in more ef­fec­tive and timeous de­ci­sion-mak­ing, all vi­tal el­e­ments for a dig­i­tal-cen­tric busi­ness land­scape.

“The democrati­sa­tion of data see­ing em­ploy­ees not hav­ing to have an in­ti­mate un­der­stand­ing of busi­ness in­tel­li­gence mod­el­ling and the like, mean the in­surer can pull in­sights from a va­ri­ety of sources,” Pre­ston said.

“Ul­ti­mately, it is about de­liv­er­ing cus­tomer value and smart data dis­cov­ery en­ables that to hap­pen,” she added.

sizwe.dlamini@inl.co.za

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