Commercialisation simply wrong
THE Ramadaan spirit is getting swallowed by consumerism, commercialisation and materialism.
These socially destructive and self-destructive ills are slowly stripping the blessed month of its spirituality and essence. Perhaps this is what Prophet Muhammad (PBUH) implied by saying: “Many a fasting person gains nothing from his fasting but thirst, and many a person who stands (in prayer) gets nothing from his standing but wakefulness.” (Ibn Maajah).
Although the commercialisation of Ramadaan is most noticeable in Muslim countries like Egypt, Saudi Arabia and Jordan, where for many it has become a month of huge festivities and spectaculars, I notice in South Africa Ramadaan is also evolving. Though to a lesser degree, the blessed month of consciousness and spiritual rejuvenation has also been affected by consumerism in the Muslim-South African community.
Even though some may perceive it a lesser of the two evils, to me, the commercialisation of Ramadaan is disheartening and frightening. I fear that due to the onslaught of materialism, consumerism and commercialism, we may just be slowly eradicating the true essence of Ramadaan and religion as a whole. Can we return to the teachings, mission and simplicity of the great Prophet of Islam?. Pietermaritzburg