Toy­ota re­tains top rank­ing in sur­vey

The Star Early Edition - - NEWS - MO­TOR­ING STAFF

TOY­OTA has been ranked the top mo­tor com­pany in the an­nual BrandZ Top 100 Most Valu­able Global Brands Study. This marks the ninth time that Toy­ota has topped the au­to­mo­tive cat­e­gory in the re­port’s 12-year his­tory.

Con­ducted by mar­ket re­search firm Mill­ward Brown, the study lists val­ues for the world’s largest cor­po­ra­tions by con­sid­er­ing brand saliency, tak­ing into account how brands res­onate with buy­ers, and whether they of­fer the ben­e­fit of dif­fer­ent and trend­set­ting prod­ucts and fea­tures.

Along with be­ing the top au­to­mo­tive com­pany Toy­ota ranked 30th over­all amongst all seg­ments - right be­tween Louis Vuit­ton and Wal­mart - with a brand value of $28.7-bil­lion. BMW was the sec­ond-high­est ranked au­to­mo­tive com­pany in the sur­vey with a brand value of $24.5-bil­lion, ahead of Mercedes-Benz ($23.5-bil­lion), Ford ($13-bil­lion), Honda ($12.1-bil­lion), Nis­san ($11.3-bil­lion), and Audi ($9.4-bil­lion). Tech­nol­ogy gi­ants Google ($245.6-bil­lion), Ap­ple ($234.7-bil­lion), Mi­crosoft ($143.2-bil­lion), Ama­zon ($139.3-bil­lion) and Face­book ($129.8-bil­lion) took the over­all top five places in this year’s sur­vey.

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