Pro­mot­ing mod­esty in the fash­ion world

The Star Early Edition - - VERVE -

MOD­EST fash­ion and style blogs fea­tur­ing mod­est cloth­ing in­spi­ra­tion con­tinue to gain mo­men­tum with fash­ion en­thu­si­asts, global brands and run­ways. Mus­lim in­flu­encers are di­ver­si­fy­ing the fash­ion in­dus­try, lead­ing a fash­ion rev­o­lu­tion like never be­fore and the world is pay­ing at­ten­tion. From high-end de­sign­ers of­fer­ing con­tem­po­rary mod­est to main­stream me­dia and so­cial me­dia, this busi­ness, which was once a niche mar­ket, is a rapidly grow­ing sec­tor. Mod­est fash­ion in­flu­encer, de­signer and part time stylist Na­bi­lah Kariem is an in­flu­en­tial South African so­cial me­dia per­son­al­ity who is pro­mot­ing mod­esty in the fash­ion world. We chat to Kariem about her life and ca­reer, and she shares her Eid al-Fitr style in­spi­ra­tion with us.

Q: Can you tell us a lit­tle about your­self ?

A: I am a mod­est fash­ion in­flu­encer, de­signer and part time stylist. I’m also a newly-wed, so right now I am re­ally all about my ca­reer and my mar­riage.

Q: What is your def­i­ni­tion of fash­ion?

A: Fash­ion, or the way you choose to dress, speaks for you with­out us­ing words. It’s a re­flec­tion of self.

Q: How would you de­scribe your per­sonal style?

A: Clas­sic chic, with a pop of trend. And mod­est, of course. My re­li­gion plays a big role in the way I choose to dress (“a re­flec­tion of self”).

Q: What about your jour­ney to mod­esty, have you al­ways dressed like you do now?

A: No, not at all. I’ve had so many phases, but I think I’ve al­ways re­ally been into fash­ion. Grow­ing up and un­der­stand­ing my re­li­gion is what changed things the most, it gave me clar­ity with re­gard to fash­ion and what I want to do with it.

Q: What will you be wear­ing this Au­tumn/Win­ter sea­son? Any trends that have caught your eye?

A: Over­sized tops is def­i­nitely my go-to this sea­son, they are so trendy yet so comfy. I’ve also been play­ing around with vari­a­tions of cool sleeve de­tails, if you fol­low me on In­sta­gram, you’ll know how ob­sessed I am.

Q: Who are your favourite mod­est fash­ion blog­gers? And how do they in­flu­ence your style?

A: Def­i­nitely As­cia AKF (a blog­ger from Kuwait).

I love the way she lay­ers her clothes. She has the per­fect bal­ance of the east and the west in­cor­po­rated in her looks.

Q: What would you say is the best way to gen­er­ate in­come from fash­ion blog­ging?

A: The best way to mon­e­tise your fash­ion blog/so­cial me­dia plat­form is to not mon­e­tise it for as long as you pos­si­bly can.

The so­cial me­dia gen­er­a­tion grew up watch­ing ads and spon­sored posts, they can spot them from a mile away.

Usu­ally, when a blog­ger takes

Na­bi­lah Kariem’s Eid out­fit look book to give you ideas on out­fit ideas. Whether you de­cide to wear pants, a dress, a skirt, an abaya, or other cul­tural clothes, be stylishly you.

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