DStv Me­dia Sales to pay R22.2m penalty

The Star Early Edition - - BUSINESS REPORT -

THE COM­PE­TI­TION Com­mis­sion has asked the Com­pe­ti­tion Tri­bunal to con­firm a con­sent agree­ment with DStv Me­dia Sales (DMS) that would see the Mul­tiChoice-owned com­pany pay an ad­min­is­tra­tive penalty of R22.2 mil­lion for col­lud­ing with other me­dia houses on pric­ing, dis­counts and pay­ment terms for ad­ver­tis­ing space. The com­mis­sion al­leged that the me­dia own­ers reached an agree­ment to of­fer sim­i­lar dis­counts and pay­ment terms to ad­ver­tis­ing agen­cies. In terms of the im­posed penalty, which ex­cludes the ad­min­is­tra­tive penalty, DMS has un­der­taken to pro­vide 25 per­cent in bonus air­time for ev­ery rand of air­time by all qual­i­fy­ing small agen­cies. “DMS will of­fer th­ese terms for three years from the date of con­fir­ma­tion of this con­sent agree­ment, sub­ject to a to­tal an­nual cap of R50m,” the tri­bunal said. DMS would also con­trib­ute R8m to the Eco­nomic De­vel­op­ment Fund over three years. – Siseko Njobeni

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