Celebri­ties slammed for bar­ing their souls for mag­a­zine

The Star Early Edition - - NEWS - MODIEGI MASHAMAITE

THE LO­CAL ver­sion of Marie Claire mag­a­zine’s Naked Is­sue might have been in­tended for a good cause, but this hasn’t stopped peo­ple slam­ming its nude con­tent.

Next month’s is­sue, which is al­ready out on shelves, fea­tures in­flu­en­tial South African celebri­ties pos­ing nude in sup­port of lo­cal char­i­ties which were clos­est to their hearts.

The good in­ten­tions of the celebs sparked a hot de­bate on so­cial me­dia as scores of peo­ple have ques­tioned the rel­e­vance of nu­dity even though it might be for a good cause.

Among the crit­ics of the edi­tion, @ABIEDO took to Twit­ter to ex­press his thoughts on the use of nu­dity for a good cause.

He ques­tioned: “How does tak­ing naked pic­tures do good for char­ity? #marieclaire #marieclaire­and­her­mod­el­sare­trash.”

This sen­ti­ment was echoed by @Luthando, who wrote: “Guys, please ed­u­cate me: how is pos­ing naked for a mag­a­zine a protest against rape/abuse? #MCNaked2017.”

How­ever, @Sen­zelu­musaSeth said the Naked Is­sue could be used for good, and tweeted: “The mes­sage be­hind #MCNaked2017 is so sim­ple though.

“It’s my body, not yours, naked or not. You have no right to lay claim to it.”

@aphi­we_­manie said: “#MCNaked2017 I hope all the money you make from sell­ing the mag will ac­tu­ally go to or­gan­i­sa­tions that ac­tu­ally deal with abused women.”

Ac­tress and model Nomzamo Mbatha graces the cover of the Marie Claire edi­tion, and bares it all in sup­port of the Ba­phumelele Chil­dren’s Home, an or­gan­i­sa­tion based in Khayelit­sha, Cape Town which cares for or­phaned chil­dren and young adults with chronic dis­eases.

Ac­cord­ing to a post on Marie Claire’s web­site, Mbatha said that although it wasn’t easy tak­ing her clothes off for the is­sue, she de­cided to do it for the greater good.

“It takes courage for a hu­man be­ing to strip and be vul­ner­a­ble,” she ex­plained.

Also fea­tured in the spe­cial is­sue are mod­els Rosette Ncwana and Sanele Xaba, TV per­son­al­ity K Naomi, ra­dio host Thando Tha­bethe, and ac­tresses Omuhle Gela and Ni­cole For­tuin.

They were joined by chefs Ash Heeger, Giles Ed­wards and Eric Bul­pitt, dig­i­tal en­tre­pre­neur Yoliswa Mqoco, fash­ion de­sign­ers Ni­cholas Coutts and Lukhanyo Mdingi, trail run­ner Ryan San­des, taste-maker Seth Shezi, DJ Fik­ile Moeti, per­former Moon­child Sanelly and artist Lady Skol­lie.

This year’s Naked Is­sue co­in­cides with Man­dela Day, which com­mem­o­rates Nel­son Man­dela’s birth­day on July 17.

This was done to echo the sen­ti­ments and val­ues of Man­dela Day – giv­ing back and em­bed­ding the spirit of change in so­ci­ety.

Marie Claire fea­tures edi­tor Lynette Botha said the lo­cal stars fea­tured were given free rein in terms of which or­gan­i­sa­tions they wanted to sup­port.

“This year our celebri­ties chose some­thing close to their heart, which they felt strongly about, whether it be ed­u­ca­tion, les­bian, gay, bi­sex­ual and trans­gen­der rights, an­i­mal wel­fare or women’s rights,” she ex­plained.

Marie Claire on­line edi­tor Abi­gail Ha­worth ex­plained that the ra­tio­nale for the project was to em­brace all body types.

“The es­sen­tial aim of the cam­paign is to cel­e­brate dif­fer­ent types of bod­ies, elim­i­nate gen­der pol­i­tics, and pro­mote free­dom of choice and au­ton­omy over my body,” Ha­worth­said. “Fe­male nu­dity is not about sex­u­al­is­ing but rather it is about main­tain­ing so­cial hi­er­ar­chy like that of class and race.”

WRAPS OFF: The cover of Marie Claire mag­a­zine’s Naked Is­sue has got tongues wag­ging.

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