Break­fast ‘Home In­va­sion’ for Jozi with 947

The Star Early Edition - - NEWS - KARISHMA DIPA @Kar­ish­ma_Dipa

THROUGH ra­dio, broad­cast­ers have the means to form a bond with lis­ten­ers wher­ever they are. Whether it’s at their homes, in their cars, at work or even on their smart­phones, peo­ple tune in to lis­ten to their favourite pre­sen­ters and en­gage with a par­tic­u­lar sta­tion’s con­tent.

For this rea­son, lo­cal ra­dio sta­tion 947 will broad­cast from var­i­ous lis­ten­ers’ homes across Joburg this week. In a first for the sta­tion, the morn­ing team, led by me­dia per­son­al­ity Anele Mdoda, will broad­cast live from the se­lected homes as they en­sure that all ar­eas of the city are rep­re­sented.

The Star, which prides it­self as a news­pa­per that con­nects with Joburg res­i­dents at large, will join the 947 Break­fast Club dur­ing the “home in­va­sions”.

The sta­tion’s man­ager, Khetha Mkhize, ex­plained that in their bid to be Joburg’s num­ber one mu­sic break­fast show, they wanted to do some­thing to con­nect with the Joburg com­mu­nity.

“We wanted to cre­ate a sense of be­long­ing by de­liv­er­ing rel­e­vant and re­lat­able con­tent, and we want to this by be­ing fun, en­gag­ing, en­er­getic and en­ter­tain­ing,” he said.

These sen­ti­ments were echoed by Mdoda, who said peo­ple’s homes is where they lis­ten to the ra­dio. “We wanted the team to go to peo­ple’s homes as that’s where they lis­ten to us, that’s where the sta­tion’s heart and soul are.”

Dur­ing the break­fast team’s “home in­va­sion”, they will travel from the north to the south as well as the east and west of Joburg to en­sure that all types of lis­ten­ers have a chance to be in­volved.

This means that to­day, Mdoda and her team were due in Kemp­ton Park, Ekurhu­leni. Then it’s Kag­iso on the West Rand to­mor­row, El­do­rado Park in the south on Wed­nes­day, Rand­burg in the north on Thurs­day and Midrand on Fri­day.

Mdoda said that when they de­cided to do the “home in­va­sions” – which is a first for the sta­tion since they be­gan broad­cast­ing about 18 years ago – they got thou­sands of peo­ple who were in­ter­ested in 947 broad­cast­ing from their house.

The se­lec­tion process was then based on the en­thu­si­asm of the en­trants, who promised the team de­li­cious treats upon their ar­rival. “The lis­ten­ers whose homes we are vis­it­ing said they would bake us bread and even make boere­wors and bil­tong, so we’re very ex­cited.”

But in a bid to give back, Mdoda said that to­gether with on­line shop­ping web­site takealot.com, her break­fast team would iden­tify what the fam­ily of the house they are broad­cast­ing from on the day re­quires the most, and then get it for them.

“Whether it’s a new TV or even a toaster or fridge, we will try our best to get it for the par­tic­u­lar lis­tener,” said Mdoda.

Tune in to 947 ev­ery morn­ing from to­day to Fri­day be­tween 6am and 9am to lis­ten to the “home in­va­sions”, and get a copy of The Star to read more about them.

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