The Star Early Edition - - OPINION & ANALYSIS - * This cal­en­dar is pro­vided by the Association of African Ex­hi­bi­tion Or­gan­is­ers (AAXO). For more info and up­com­ing events visit www.aaxo.co.za

EX­HI­BI­TIONS are one of the best face-to-face mar­ket­ing tools for busi­nesses and they im­pact the coun­tries and cities they op­er­ate in pos­i­tively. A study by Grant Thorn­ton on the eco­nomic im­pact of ex­hi­bi­tions in South Africa, con­ducted in 2015, showed that ex­hi­bi­tions greatly im­pacted tourism in the coun­try.

Fi­nan­cial con­tri­bu­tions were in ex­cess of R23 bil­lion through the 1 mil­lion vis­i­tors at­tracted into the coun­try and this ac­counted for a third of the in­dus­try’s to­tal con­tri­bu­tion to the gross do­mes­tic prod­uct. Tourism from ex­hi­bi­tions also helped sus­tain an es­ti­mated 47 000 jobs.

July 11-13: Africa Show­case: South Africa, Jo­han­nes­burg, Dur­ban, Cape Town. Or­gan­ised by On Show Solutions. Africa Show­case South Africa is build­ing on a suc­cess­ful 2016 road­show. Ex­hibitors from Kenya, Tan­za­nia, Botswana, Zim­babwe, Namibia and South Africa used this plat­form to tar­get the out­bound mar­ket in the top three SA cities www.on­show­so­lu­tions.co.za/africa-show­case/

July 12-13: Eduweek, Gal­lagher Convention Cen­tre, Jo­han­nes­burg. Or­gan­ised by Spin­tel­li­gent. Africa’s largest ed­u­ca­tion event will fo­cus on global sus­tain­abil­ity goals and how SA’s Na­tional Devel­op­ment Plan can pro­vide a path to democra­tised ed­u­ca­tion, trans­for­ma­tion and ad­vance­ment of learn­ers and teach­ers. www. ed­u­ca­tion­week.co.za/

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