Sands is not wasting any time
study PR, I knew that I would find myself making music one day,” Sands said.
He describes his debut album as a body of work that everyone can relate to.
“The thing about this album is that there is a story for everyone and everyone can find their own story on it. I was heavily involved in the production of this album, co-producing it myself. I wanted a clean sound, I didn’t want it to sound commercial. All I wanted to do was to tell a story and the only way I could do that was by pouring my soul out,” he said.
Sands sings in Siswati and English, and although he admits the market for music sung in Siswati is small, he was adamant about staying true to himself, “and that means singing in a language that is not just my mother tongue, but a language in which I am comfortable”.
“I know that for many people it is not normal to hear a Siswati song on their radio but, for me, music is universal – it does not matter what language you make music in, it’s all about how you feel when that song comes on,” he said.
The rising star said his fans should expect more one-man shows while he continues with his tour of South Africa.
“I am really enjoying touring South Africa. When I first started a few months ago I always shared a stage with other musicians or supported them. Now I am looking forward to doing my own shows and introducing my fans to my other songs,” he said.
The music of Swaziland’s Sandziso Matsebula, who is known as Sands, has been warmly received here.