Bell Pottinger apologises for Gupta work
FORMER Gupta PR firm Bell Pottinger has apologised for its involvement with Oakbay Capital, as well as the controversial Gupta family.
The UK-based firm has been accused of stirring racial divisions in South Africa while contracted to Gupta-owned Oakbay Capital.
Bell Pottinger chief executive James Henderson apologised to South Africans yesterday.
“There has been a social media campaign that highlights the issue of economic emancipation in a way that we, having seen it now, consider to be inappropriate and offensive.
“At various points throughout the tenure of the Oakbay account, senior management have been misled about what has been done.
“For it to be done in South Africa, a country which has become an international beacon of hope for its progress towards racial reconciliation, is a matter of profound regret and in no way reflects the values of Bell Pottinger.”
The company apologised to anyone impacted by this, adding that such activities should never have been undertaken.
Three months ago, Bell Pottinger announced that it had decided to cease work for Oakbay Capital.
The PR company said it had terminated its work because of increasingly strong social media attacks on its staff and business from South Africa.
Bell Pottinger also announced that it had fired the lead partner involved and suspended another partner and two employees.
The four had paid the price for the accusations that the PR company supported and assisted campaigns to stir up racial divisions through its work for Oakbay Capital.