Fash­ion is more than just clothes, says de­signer Tlale

The Star Early Edition - - NEWS - LONWABO MARELE

IN PART­NER­SHIP with SABC 3 and the Fi­bre Pro­cess­ing and Man­u­fac­tur­ing SETA (FP&M), David Tlale’s The In­tern will be launched on Wed­nes­day.

Part of the aim of the show is to de­velop and sup­port the coun­try’s bud­ding de­sign tal­ent.

The re­al­ity show had a trailer on so­cial me­dia last Tues­day to cre­ate hype and get feed­back from au­di­ences. It fol­lows 12 con­tes­tants on their jour­ney to be­com­ing Tlale’s next as­sis­tant de­signer.

Tlale said: “Men­tor­ship and un­der­stand­ing that fash­ion is not just about clothes are crit­i­cal to the fash­ion in­dus­try.”

The com­pe­ti­tion was open to both skilled and self-taught de­sign­ers with a min­i­mum of three years ex­pe­ri­ence and fash­ion de­sign grad­u­ates.

Through­out the show the au­di­ence gets to wit­ness 12 con­tes­tants, sought from across South Africa and the con­ti­nent, but re­sid­ing in SA, as they bat­tle it out for the chance to win the cov­eted prizes and re­ceive a full year as­sis­tant de­signer po­si­tion with Tlale.

In each episode, con­tes­tants are given a de­sign chal­lenge and are judged based on cre­ativ­ity, orig­i­nal­ity, un­der­stand­ing of the brief and ex­cel­lence in ex­e­cu­tion.

The 12 will be ex­posed to all facets of the Tlale brand and busi­ness, in­clud­ing de­sign, fab­ric sourc­ing, range de­vel­op­ment and pro­duc­tion, qual­ity con­trol, mar­ket­ing and re­tail, me­dia train­ing and ba­sic busi­ness man­age­ment skills.

The road­show to find tal­ented fash­ion de­sign­ers be­gan in Cape Town on May 22; Dur­ban on May 25; Polok­wane on May 29; and Joburg on June 1.

The grand fi­nale will be aired live in a spec­tac­u­lar two-hour spe­cial in Septem­ber when the win­ner will be an­nounced.

Catch The In­tern by Tlale on Wed­nes­day July 12 at 7.30pm on SABC 3. For more in­for­ma­tion visit: www.thein­tern. co.za

PIC­TURE: PHANDO JIKELO

TAL­ENT SCOUT: David Tlale has been search­ing for young and tal­ented de­sign­ers. The 12 se­lected will be part of his re­al­ity show.

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