New home for Fash­ion Week’s 10th an­niver­sary

The Star Early Edition - - NEWS - KARISHMA DIPA karishma.dipa@inl.co.za

THIS year’s Joburg edi­tion of the Mercedes-Benz Fash­ion Week has found a new home.

The style ex­trav­a­ganza, which gives lo­cal de­sign­ers a plat­form to present their top cre­ative de­signs to fash­ion en­thu­si­asts, will now be held at the Mall of Africa.

The Midrand shop­ping com­plex will house the at­ten­dees, as well as the de­sign­ers who will show­case their spring/sum­mer col­lec­tions to cel­e­brate the show’s 10th an­niver­sary.

The of­fi­cial venue was an­nounced by African Fash­ion In­ter­na­tional, which owns and op­er­ates the Mercedes-Benz Fash­ion Week Cape Town, which was held in the Mother City in March, and its fa­mous show in Joburg.

African Fash­ion In­ter­na­tional founder and chief ex­ec­u­tive Dr Pre­cious MoloiMot­sepe said they were thrilled to be host­ing the gath­er­ing at the mall.

The fash­ion show will be staged in the re­tail gi­ant’s lav­ish out­door am­phithe­atre, with striking views of the Wa­ter­fall Coun­try Es­tate pro­vid­ing the back­drop for this year’s cel­e­bra­tion of South African fash­ion.

Moloi-Mot­sepe added that the cal­i­bre of cloth­ing stores at the mall was fac­tored in when they de­cided on a suit­able venue to host the event.

“The Mercedes-Benz Fash­ion Week is a premier event and we are priv­i­leged to be able to part­ner with some of the most well-re­spected busi­nesses and com­pa­nies in the coun­try each year,” she said.

“I am thrilled to have the Mall of Africa as our new venue to host the 10th an­niver­sary and we look for­ward to a mem­o­rable fash­ion week at this stun­ning lo­ca­tion.”

Moloi-Mot­sepe said her or­gan­i­sa­tion and the mall’s man­age­ment had a good work­ing re­la­tion­ship and were in­tent on pro­mot­ing lo­cal tal­ent.

“African Fash­ion In­ter­na­tional and the Mall of Africa have a strong part­ner­ship in their shared vi­sion to cel­e­brate lo­cal tal­ent and to take African fash­ion to the world stage,” she said.

The Mall of Africa is one of the largest on the con­ti­nent, with more than 300 stores show­cas­ing lo­cal and in­ter­na­tional fash­ion brands un­der one roof.

Events man­ager Ni­cola van Kan said the space al­lo­cated would al­low all those show­cas­ing their de­signs and the fash­ion­istas at­tend­ing the show to do so in com­fort.

“Spa­cious grounds, modern in­fra­struc­ture and safe park­ing make the Mall of Africa the ideal lo­ca­tion for one of the most an­tic­i­pated events on South Africa’s so­cial calendar,” she said.

The Mall of Africa is con­ve­niently lo­cated for easy ac­cess from Joburg, Midrand and Pre­to­ria.

Van Kan said they were look­ing for­ward to the show.

“We are proud to host such a renowned event and man­age­ment looks for­ward to a long and fruit­ful re­la­tion­ship with African Fash­ion In­ter­na­tional.”

For more in­for­ma­tion and book­ings, visit www.african­fash­ion­in­ter­na­tional.com

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