DStv fest, Proudly South African part­ner­ship cre­ates jobs

The Star Early Edition - - NEWS - STAFF REPORTER

IT MIGHT have “in­ter­na­tional” in its name, but the DStv De­li­cious In­ter­na­tional Food & Music Fes­ti­val has al­ways been proudly South African.

In its fourth year, the fes­ti­val will fea­ture more lo­cal artists, both es­tab­lished and up­com­ing.

“When we ap­proached Proudly South African ear­lier this year to be­come partners, they au­to­mat­i­cally as­sumed that our fes­ti­val was an in­ter­na­tional model that had been im­ported into South Africa,” fes­ti­val di­rec­tor Lloyd Corn­wall, said.

He said they started talk­ing to the brand af­ter Proudly South African re­alised the fes­ti­val had its roots firmly in South Africa.

This is the first time an event has be­come a mem­ber com­pany of the Proudly South African buy lo­cal cam­paign.

“In ad­di­tion to the event pro­vid­ing two days of fam­ily en­ter­tain­ment, the busi­ness end of the fes­ti­val is what im­pressed us as a cam­paign,” Proudly South African chief ex­ec­u­tive Eus­tace Mashim­bye said.

For this year’s edition of DStv De­li­cious, the or­gan­is­ers have worked their way through Proudly South African’s data­base of mem­bers to pro­cure as much as they can from those com­pa­nies that are part of and sup­port the buy lo­cal cam­paign.

“The event rep­re­sents mil­lions of rand in lo­cal pro­cure­ment and is a sig­nif­i­cant cre­ator of jobs both di­rectly and in­di­rectly which is ex­actly the key mes­sage we preach – buy lo­cal to cre­ate jobs.

“The DStv De­li­cious Fes­ti­val team is liv­ing this mes­sage,” Mashim­bye said.

Every­thing from se­cu­rity ser­vices, print­ers, toi­let roll sup­pli­ers and travel agents putting to­gether fes­ti­val pack­ages, are 100% lo­cal.

In ad­di­tion to this, the fes­ti­val will gen­er­ate rev­enue for lo­cal ho­tels, guest houses and trans­port com­pa­nies.

Forty per­cent of the gourmet mar­ket traders are lo­cal SMMEs, who will ben­e­fit from the ex­po­sure to 40 000 vis­i­tors, whose av­er­age spend is R2 000.

“The job cre­ation fig­ures are also stag­ger­ing,” Mashim­bye said.

“When we looked at last year’s num­bers, we saw that there were 900 crew mem­bers work­ing for 10 days, with an ad­di­tional 3 500 work­ers taken on for the du­ra­tion of the fes­ti­val.

“We be­lieve that this event has an im­pact on SMMEs, the Gaut­eng econ­omy and jobs that go far be­yond the two days that the gen­eral pub­lic ex­pe­ri­ences.

“It is a per­fect fit with our cam­paign and we look for­ward to work­ing with the DStv De­li­cious team this year and be­yond.”

Peo­ple at­tend­ing the fes­ti­val can ex­pect dif­fer­ent foods, in­ter­na­tional and lo­cal acts, a kids zone and more.

Proudly South African will also have a ded­i­cated food vil­lage at the fes­ti­val at the Kyalami Grand Prix Cir­cuit on Oc­to­ber 7 and 8.

The fes­ti­val will gen­er­ate revnue for lo­cal ho­tels, guest houses

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