Just one GI­ANT tsunami of sound

The land’s four big mu­sic gen­res will go head to head, very loudly

The Star Early Edition - - NEWS - STAFF REPORTER

IMAG­INE a space where four of the big­gest gen­res in South African mu­sic go head to head to be the ul­ti­mate sound win­ner.

Well, that is what the Red Bull Cul­ture Clash is all about.

De­scribed as an epic mu­sic ex­pe­ri­ence, the event will take place at Soweto’s Or­lando Sta­dium where some of the coun­try’s big­gest stars will try to prove their re­spec­tive sounds are the best.

Hip hop star AKA, Nige­rian hit­maker Pa­torank­ing, reggae kings Ad­mi­ral & Jah Seed and house master DJ Tira will com­pete for the loud­est re­sponse from their crowds on four stages, in a sound sys­tem bat­tle.

Each artist has cho­sen a spe­cific crew to work with to make sure they come out on top.

The Cul­ture Clash con­cept was started by the Red Bull Mu­sic Acad­emy and in­volves the four crews go­ing head to head, over a se­ries of rounds, in a mu­sic bat­tle to de­ter­mine the over­all win­ner.

On the night, it’ll be the sup­port of the fans that will help de­cide the win­ner.

The crew of The World is Yours hit­maker AKA is the Top Boyz Sound Sys­tem and they plan to make sure Hip Hop stands way out above all other sounds.

The team also con­sists of fel­low hip hop and beat heads Yanga and Anatii.

“I’m not wor­ried about the other teams be­cause at the end of the day, we’ve got knowl­edge of dance mu­sic, reggae, soul, EDM and we got the crowd. What I do know is no one is go­ing to have bet­ter mu­sic and you have to know how to work a crowd.

“We gonna come with that en­ergy, that hunger and we are re­ally go­ing to lay it down. We’re gonna take peo­ple on a jour­ney, man. We are ap­proach­ing it like this is the last show you will ever see,” hy­pes AKA in a pro­mo­tional clip for the event.

The in­flu­en­tial rap­per said the sound his crew will be bring­ing on that day will rep­re­sent not only where they come from, but also what has moulded their sound and cul­ture.

For reggae kings Ad­mi­ral & Jah Seed, their African Storm sound sys­tem crew dates back to 1996.

“I was do­ing a ra­dio show and one day an artist walked into the stu­dio, we had a mini-clash live on the ra­dio show.

“We both re­alised we had the same taste in mu­sic – dance­hall reggae mu­sic and a sound was born,” said Ad­mi­ral.

It’s been 21 years since then and the sound keeps grow­ing. Their team, Speedy, Tol Ass Mo and the Dance­hall Queens, is au­then­tic reggae peo­ple.

“What we have here is an un­pre­dictable en­ter­tain­ment weapon,” added Ad­mi­ral.

Jah Seed, known for his Bongo Maf­fin hits, said they would be school­ing the other teams in their own gen­res.

The house team – the Dur­ban Mas­sacre sound sys­tem – headed by DJ Tira will see Gqom queen Babes Wo­dumo, Big Nuz, Naaq Musik, L’vovo Der­rango and DJ Bongz take on the other crews.

“We are com­ing to de­stroy ev­ery­thing. We’ve got the best per­form­ers in the game, the best dance crew, don’t even try to dance be­cause you will em­bar­rass your­selves.

“Our strat­egy is to per­form at our best, so our peo­ple go crazy and make that noise,” said Tira.

Pa­torank­ing will be show­ing off his afrobeats with his RedHot sound sys­tem crew on the night.

Red Bull’s long­est-stand­ing mu­sic pro­gramme, now in its 19th year, in­tro­duced the Cul­ture Clash con­cept in the UK in 2010, and it has since made its way around the world, in­clud­ing events in New York, Lis­bon and Paris.

Red Bull Cul­ture Clash is based on the clas­sic Ja­maican sound sys­tem cul­ture, but with a twist.

The Cul­ture Clash will take place on Septem­ber 23.

TOP HIP HOP: AKA has pulled to­gether his Top Boyz for the big Cul­ture Clash.

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