Stick­ers to make taxi rides safer

The Star Early Edition - - NEWS - VIRGILATTE GWANGWA

THE SA Na­tional Taxi Coun­cil’s (San­taco’s) Quan­tums are now eas­ily iden­ti­fied by their new taxi stick­ers, ap­plied to the ve­hi­cles yes­ter­day to show they be­long to the or­gan­i­sa­tion.

The Tsh­wane re­gion launched its sticker cam­paign with pro­vin­cial pub­lic re­la­tions of­fi­cer Mid­day Mali say­ing they were re­spond­ing to the De­part­ment of Com­mu­nity Safety’s com­plaint that their ve­hi­cles were uniden­ti­fi­able.

“The pur­pose of this launch is so that our ve­hi­cles are eas­ily iden­ti­fied for the safety of our com­muters and oper­a­tors on the road. We want our com­muters to eas­ily iden­tify which ve­hi­cles op­er­ate as taxis and which do not.”

Mali said the launch was done pri­mar­ily for the safety of com­muters and taxi oper­a­tors.

“Any taxi that causes un­easi­ness for com­muters is re­garded as ours, which it is not al­ways the case. So the stick­ers would make it easy to know which Quan­tums be­long to our or­gan­i­sa­tion and which don’t,” he said.

Yes­ter­day’s sticker launch was the start of the pro­vin­cial ini­tia­tive to brand San­taco’s taxis; other re­gions are set to launch stick­ers soon. Each taxi will bear two stick­ers, one at the back and the other at the front.

Mali said the one at the back was so that any­one driv­ing be­hind their ve­hi­cle would know that the taxi be­longed to San­taco.

“We want to be vis­i­ble and to bring change in the in­dus­try. We want other peo­ple to let us know how we can im­prove our ser­vices or driv­ing be­cause we will now be recog­nis­able,” he said.

Af­ter the of­fi­cial launch yes­ter­day, rep­re­sen­ta­tives from the or­gan­i­sa­tion went to the Bloed Street mall, Marabas­tad and Bos­man sta­tions to put stick­ers on all taxis in their or­gan­i­sa­tion.


San­taco’s pro­vin­cial pub­lic re­la­tions of­fi­cer Mid­day Mali holds a sticker dur­ing the San­taco ve­hi­cle sticker launch in Pre­to­ria. With him is the metro’s Mmakanaga Shai, deputy di­rec­tor: trans­port stake­holder li­ai­son and com­mu­ni­ca­tion man­age­ment.

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