Or­der your pizza us­ing only a voice com­mand and track it us­ing GPS

The Star Early Edition - - OPINION & ANALYSIS - Daily Mail

DOMINO’S Pizza has launched a ser­vice with Ama­zon’s Alexa that al­lows cus­tomers to or­der food with­out touch­ing a but­ton or pick­ing up the phone.

Pizza lovers will be able to down­load its Domino’s Skill app on to Alexa de­vices like the Ama­zon Echo or Echo Dot, and or­der pizza sim­ply by voice com­mand.

The de­liv­ery gi­ant is the first pizza com­pany in the UK to launch voice or­der­ing through the soft­ware – and from Septem­ber cus­tomers will also be able to use its GPS de­liv­ery track­ing sys­tem to see how far away their pizza is.

The com­pany re­ported a 10.5 per­cent in­crease in first-half sales to £546.5 mil­lion (R9.3bn). Best-sell­ers in­cluded the Lotta-Chocca, a 20cm pizza with a chocolate fill­ing. But sales across stores open for more than a year grew 2.4 per­cent, a marked de­cline on last year’s 13 per­cent growth as the firm flagged –a softer con­sumer en­vi­ron­ment and a slow­down in the over­all de­liv­ery mar­ket. Profit rose 9 per­cent to £44.6m. Domino’s has been con­tend­ing with ris­ing com­pe­ti­tion from the likes of De­liv­eroo and Uber Eats which de­liver res­tau­rant take­aways to cus­tomers.

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