Lux­ury brands de­fend im­age

The Star Early Edition - - INTERNATIONAL -

A DECADE-LONG bat­tle by lux­ury brands to de­fend their im­age neared an end yes­ter­day when an ad­viser to Europe’s top court said Coty can block a Ger­man re­tailer from sell­ing its beauty prod­ucts via on­line mar­ket­places. “A sup­plier of lux­ury goods may pro­hibit its autho­rised re­tail­ers from sell­ing its prod­ucts on third­party plat­forms such as Ama­zon or eBay,” ad­vo­categen­eral Nils Wahl at the Euro­pean Union’s Court of Jus­tice said in a non-bind­ing opin­ion. Wahl’s view re­lates to a dis­pute be­tween the Ger­man busi­ness of Coty, whose brands in­clude Marc Ja­cobs, Calvin Klein and Chloe, and re­tailer Par­fümerie Akzente, which sells Coty’s goods on sites in­clud­ing Ama­zon against its wishes. Lux­ury brands want to pro­tect their im­age and ex­clu­siv­ity.

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