Luxury brands defend image
A DECADE-LONG battle by luxury brands to defend their image neared an end yesterday when an adviser to Europe’s top court said Coty can block a German retailer from selling its beauty products via online marketplaces. “A supplier of luxury goods may prohibit its authorised retailers from selling its products on thirdparty platforms such as Amazon or eBay,” advocategeneral Nils Wahl at the European Union’s Court of Justice said in a non-binding opinion. Wahl’s view relates to a dispute between the German business of Coty, whose brands include Marc Jacobs, Calvin Klein and Chloe, and retailer Parfümerie Akzente, which sells Coty’s goods on sites including Amazon against its wishes. Luxury brands want to protect their image and exclusivity.