South Africa gets first Dance Mu­sic Awards

The Star Early Edition - - NEWS - STAFF RE­PORTER

AN AWARDS cer­e­mony with a dif­fer­ent touch has been launched and this time, it’s to hon­our those who make South Africans move to the beat.

Me­dia House Soul Candi an­nounced the first an­nual Dance Mu­sic Awards (Dmasa) this week.

The awards have been cre­ated to “ac­knowl­edge and hon­our the ac­com­plish­ments and con­tri­bu­tions of South African dance mu­sic artists”.

All the artists who will be nom­i­nated should be “push­ing bound­aries and driv­ing South Africa’s dance mu­sic in­dus­try for­ward both lo­cally and in­ter­na­tion­ally”.

The se­lec­tion of win­ners will be held on­line and all votes will be made by the fans. Vot­ing and nom­i­na­tions will be made through the of­fi­cial web­site and on so­cial me­dia.

“Soul Candi is giv­ing the pub­lic the power to choose the award win­ners through a trans­par­ent vot­ing process that will not in­clude any panel judges to dic­tate who the nom­i­nees will be,” said the or­gan­is­ers.

The awards cer­e­mony will also hap­pen on­line and win­ners will be an­nounced in each cat­e­gory.

“This not only pro­vides fans a chance to in­ter­act with artists and DJs around South Africa, but helps those artists and DJs gain recog­ni­tion and pres­tige through­out a wider fan base and au­di­ence.”

The win­ners will then be in­vited to a pri­vate hon­orary din­ner to col­lect their awards.

The vot­ing cam­paign starts next month and the top five in each cat­e­gory will be rounded up in Septem­ber. The win­ners will be an­nounced in Oc­to­ber and the din­ner cel­e­bra­tion will take place then.

“The evo­lu­tion of dance mu­sic in south­ern Africa is noth­ing short of a phe­nom­e­non,” said the awards con­cep­tu­aliser, Ri­cardo da Costa.

He added that dance mu­sic’s pop­u­lar­ity de­fied race, age and so­cio-eco­nomic di­vides.

“So why not cel­e­brate it? Dmasa will cre­ate a plat­form for the com­mer­cial, the un­der­ground, black, white, fes­ti­val, clubs, males and fe­males of the dance mu­sic in­dus­try to be hon­oured by the fans.”

Da Costa said he hoped Dmasa would en­cour­age di­a­logue and cre­ate a fo­rum for song­writ­ers, per­form­ers and dance mu­sic mu­si­cians. “Through this ex­change, Dmasa hopes to draw at­ten­tion to the artists and DJs and ideas at work in the dance mu­sic in­dus­try, and pro­mote greater par­tic­i­pa­tion and recog­ni­tion for South African dance mu­sic abroad.”

THE DANCE MU­SIC AWARDS SOUTH AFRICAN CAT­E­GORIES – Across all dance mu­sic genre: Best Male DJ Best Fe­male DJ Best Pro­ducer Best Live Act Best Fes­ti­val Best Mu­sic Video (from a dance artist) Best Male Vo­cal­ist of the Year Best Fe­male Vo­cal­ist of the Year Best Record La­bel Com­pi­la­tion of The Year Al­bum of The Year Remix of The Year Best In­ter­na­tional DJ (who has re­cently toured or per­formed in SA)

Best In­ter­na­tional Pro­ducer (who has had re­cent suc­cess in the SA mar­ket)

Best Club of The Year (in­cludes clubs, lounges, bars) Best House Record of the Year Best Kwaito Record of the Year Best EDM Record of the Year Best Un­der­ground Record of the Year (all non-com­mer­cial dance and un­der­ground sounds by SA dance mu­sic artists)

Best Dance Ra­dio Show Award

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