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PUB­LIC-sec­tor doc­tor Sivuy­ile Madikana has been mak­ing waves on so­cial me­dia for us­ing var­i­ous plat­forms to in­flu­ence and ed­u­cate peo­ple on med­i­cal is­sues.

The young physi­cian and fash­ion­ista was an­nounced as one of GQ’s top 10 best­dressed South African men last year, and is listed as one of South Africa’s top 200 young peo­ple.

When Madikana, pop­u­larly known as Dr Sivu, is not talk­ing about med­i­cal mat­ters or ad­vo­cat­ing a healthy life­style, he is mod­el­ling and bring­ing the heat on his In­sta­gram page.

His style has been dubbed as classy and so­phis­ti­cated. We caught up with him to find out more. Who is Dr Sivuy­ile Madikana?

Dr Sivu is a med­i­cal doc­tor first and fore­most. He is a health ad­vo­cate. A change agent. A dig­i­tal me­dia maven and fash­ion en­thu­si­ast. What in­spired your pas­sion for pub­lic health in South Africa? I fell in love with it. The abil­ity to use one’s ex­per­tise to change the course of health for pop­u­la­tions seemed so in­ter­est­ing. There are a lot of is­sues the South African pub­lic health sys­tem needs to fix.

Hav­ing re­cently com­pleted your MBA, fo­cused on us­ing so­cial me­dia as a health-aware­ness tool, how can South Africans take ad­van­tage

of so­cial me­dia?

The power of so­cial me­dia will soon be­come un­par­al­leled. The tool has al­lowed us to reach places where tra­di­tional forms of me­dia would take years to reach. We can use in the pub­lic-health arena to com­bat world­wide is­sues.

You were an­nounced as one of the top 200 young in­flu­en­tial South Africans, what does that mean to you?

It’s an hon­our above all else. The work is not done here, there is so much more to do.

You are the Gaut­eng re­gional rep­re­sen­ta­tive of the Ju­nior Doc­tors’ As­so­ci­a­tion. How im­por­tant is it to be part of such or­gan­i­sa­tions, and what does this mean for ju­nior doc­tors and se­nior med­i­cal stu­dents?

It rep­re­sents the essence the med­i­cal pro­fes­sion­als. We are there to stand up for those who do

not change have af­fectinga voice, to both lobby for med­i­cal real pro­fes­sion­als and pa­tients.

In your re­search youth is your pri­mary fo­cus, why did you chose to fo­cus on youth? The de­ci­sions they make to­day af­fect their fu­ture in var­i­ous ways.

You be­came an am­bas­sador for the Broth­ers for Life ‘Testa Boy’ cam­paign (HIV-test­ing ini­tia­tive for men) in 2016. What was this jour­ney like? It was about im­pact­ing men’s lives pos­i­tively. It gave me a sense of pur­pose.

You were named one of GQ’s Top 10 Best Dressed Men in South Africa last year. De­scribe your fash­ion sense?

I rep­re­sent the prover­bial gen­tle­man. How­ever, I am not afraid to ex­plore with ca­sual wear, with print and colour. Last word?

You have only one life to live, do all that you want to do, never let a “no” stop you. Har­ness your en­ergy to pro­pel you for­ward, be­cause no one else will do that for you.

Zizipho Dr Sivuy­ile Madikana was listed as one of the top 200 young South Africans 2017. Dr Sivu in his for­mal sig­na­ture dou­ble breasted suit.

Dr Sive in a bright and bold suit. An am­bas­sador for Broth­ers for Life ‘Testa Boy’ cam­paign, the doc­tor is the epit­ome of a for­mal gen­tle­man, but is not afraid of wear­ing ca­sual cloth­ing.

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