Mom and TV pre­sen­ter Ma­dida is new face of her­itage brand

The Star Early Edition - - NEWS -

NANDI Ma­dida is thrilled to be part of a her­itage brand that is loved by women all over South Africa.

The new mom and BET pre­sen­ter is the new face of beauty soap brand Lux.

“I’m ec­static about this part­ner­ship and hon­oured to join the ranks of leg­endary South African women who I ad­mire.”

The 29-year-old said Lux spoke to so many women in the coun­try and she was happy to be as­so­ci­ated with it.

It was her eclec­tic style and look that made her a per­fect fit for the brand.

“We are happy to have Nandi join our Lux fam­ily. Her wide-rang­ing roles, from mother to TV per­son­al­ity, make her the per­fect Lux woman.

“Her mix of mod­ern and tra­di­tional, both in taste and through her mu­sic, is so rep­re­sen­ta­tive of Lux,” said Unilever per­sonal care PR man­ager, Sphelele Mjadu.

Last week, the of­fi­cial TV com­mer­cial star­ring Ma­dida was aired and de­picts the mu­si­cian and ac­tress in var­i­ous lo­ca­tions also show­cas­ing her mu­sic ca­pa­bil­i­ties.

Lux also has a brand cam­paign, We Are More, that fea­tures fe­male pow­er­houses Lira, Nh­lanhla Nciza of Mafik­i­zolo and the youth­ful Mo­neoa. The cam­paign high­lights the beauty of women both in­side and out.

“Ma­dida mir­rors our brand shift per­fectly be­cause of her mul­ti­ple roles, on and off screen,” added Mjadu.

Ma­dida joins not only the three singers but also busi­ness­women and icons of power Khanyi Dhlomo, Baset­sana Ku­malo, Joanne Strauss, So­nia Mbele and Feli­cia Mabuza-Sut­tle, to have part­nered with Lux.

“Th­ese women are all rep­re­sen­ta­tive of the many lay­ers that make up a woman; whether as lead­ers in business or mothers rais­ing a fam­ily.” – Staff Re­porter

ECLEC­TIC: Nandi Ma­dida

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