SoundBite plat­form gives us Angie

Lis­ten­ers are go­ing ‘crazy for her voice’ as she pounds out the mu­sic

The Star Early Edition - - NEWS - MPILETSO MOTUMI mpiletso.motumi@inl.co.za

AS­PIR­ING mu­sos who know they have tal­ent have been given a plat­form to show­case their skills.

The KFC SoundBite mu­sic web­site launched in May has been in­un­dated with tracks from lo­cal, un­signed artists who want their mu­sic to be heard na­tion­wide.

One such artist is Angie San­tana whose song All of This is mak­ing waves on the web­site.

The 22-year-old vo­cal­ist and song­writer has made it a point to be part of the full pro­duc­tion process of her songs.

“I lis­ten to a lot of other peo­ple’s mu­sic so I know ex­actly how I want to sound on mine. I don’t want to be edited or auto-tuned, the re­al­ness of my voice has to be there. What I sound like on the song must be the same as what I sound like when I per­form live.”

Artists have to reg­is­ter on the web­site and upload their tracks onto the SoundBite plat­form. Mu­sic fans can ac­cess the plat­form and lis­ten to 30 sec­ond SoundBites of their favourite tracks and have the power to con­trol the charts through likes, shares and down­loads to move the songs up and down the chart. At the mo­ment San­tana’s song is sit­ting at num­ber 38. The chart has 550 lo­cal tracks, each week an ad­di­tional 50 new­com­ers are loaded.

In or­der for the artist to get to the num­ber one spot, fans have to un­lock the song to stream the full track.

San­tana was born in Bloem­fontein and has been singing since she was 14.

“I recorded my first song at 16, though it wasn’t se­ri­ous. I met a Malaw­ian pro­ducer while in school at Mafikeng and he heard the song and wanted to get into the stu­dio with me.”

Af­ter that, San­tana started putting out her own mu­sic on so­cial me­dia and reached out to the likes of Sean Pages who ad­vised her to be more ex­pres­sive.

“In 2015, I started up­load­ing videos on In­sta­gram and YouTube, and that’s when Sean hit me up again. I worked with him on the song Good Thing and soon af­ter that I fea­tured on PdotO’s al­bum as well.”

Her pro­duc­ing skills gained mo­men­tum when the song she wrote, Crazy For Your Love, went vi­ral on so­cial me­dia.

“I wrote the song last year. My whole EP is in­spired by the di­ary of my re­la­tion­ships, break-ups and falling in and out of love. In this song, I talk about a per­son I like a lot and kind of go crazy want­ing him to call and be with me.”

She also re­leased a song called No Con­di­tion last year. Both songs are on her EP By The Time You Get This, which will be re­leased later this year. She is also work­ing on a mix­tape called #2KSan­tana that will fea­ture sev­eral lo­cal hip-hop artists.

I con­sider my­self a trap soul artist. I grew up on R&B

No Con­di­tion is also fea­tured on the KFC SoundBite web­site.

For All of This she worked with fel­low Free State artists Th­wenny Th­wenny and Castino.

“I con­sider my­self a trap soul artist. I grew up in the 1990s R&B era and con­sider my­self the “Hip Hop Faith Evans”. I like the sounds of Aaliyah and Mya and de­cided to take that sound with what hip-hop sounds like now. It’s like love songs on trap mu­sic,” she said.

San­tana said hav­ing her mu­sic on the web­site wasn’t about get­ting signed to a record la­bel.

“I’ve al­ways wanted to do mu­sic, so peo­ple can hear what I can do and bring. I want them to hear who Angie is.”

For the EP, San­tana is work­ing with UK-based rap­per, pro­ducer and vo­cal­ist Tay­lor whom she met on so­cial me­dia.

“He is work­ing on my whole EP. Ini­tially, I worked with him on just one song and I de­cided to redo all of them and they sound re­ally amaz­ing. With the three songs al­ready re­leased, it’s an eight-track EP and the styles on the songs are like no other, so peo­ple should go out there and get it to hear it for them­selves.”

OUT THERE: Al­ter­na­tive R&B and soul artist Angie San­tana has put her mu­sic to the test on the KFC Soundbite plat­form.

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