A high-brow busi­ness on arc to suc­cess

The Star Early Edition - - VERVE LIFESTYLE -

KNOWN as an ec­cen­tric, loud per­son who loves any­thing that’s beauty re­lated, be it skincare, eye­brows, fash­ion, you name it, Unaiza Moideen, fondly known as the “Brow Queen” has grown from hav­ing a kiosk to own­ing a beauty fran­chise. Moideen, who is also a mother of two, now com­mands in­flu­ence as a suc­cess­ful busi­ness­woman, who fo­cused on self-em­pow­er­ment be­fore she could em­power oth­ers.

“I would say I’m very em­pow­ered; I know what I want, I’m de­ter­mined. I didn’t just start my own busi­ness, I first worked as a con­sul­tant for about six years and that’s where I learned to in­ter­act with peo­ple. My so­cial skills de­vel­oped and my re­tail sales de­vel­oped,” says Moideen.

The Mpumalanga-born brow queen started her beauty jour­ney when she was only 19. She got mar­ried at that same age, af­ter fin­ish­ing school, and then moved to Durban, where she stud­ied beauty at the Beauty Spe­cial­ist Train­ing Cen­tre in uMh­langa.

She be­came a qual­i­fied beauty ther­a­pist in 2004 and in 2009, she started her own busi­ness, The Brow Bar. When the busi­ness was es­tab­lished, it wasn’t do­ing that well and to build up her clien­tele, Moideen would of­fer a com­pli­men­tary brow-shap­ing treat­ment ev­ery Satur­day and peo­ple would travel just to have their brows done for free.

“Clients then told me to con­sider a lo­ca­tion closer and then I did my re­search. There was a lady over­seas with a brow bar kiosk and I thought of a sim­i­lar con­cept be­cause her suc­cess was out­stand­ing. I then de­cided to do a lit­tle kiosk with two chairs and that was in June 2011,” she says.

A month af­ter open­ing a kiosk, Moideen fell preg­nant with her son. But that didn’t stop her from forging ahead with her ca­reer. In a span of six months, she de­vel­oped the kiosk into a fully equipped store.

As the busi­ness grew, more branches of The Brow Bar start­ing pop­ping up. There are now five branches owned by Unaiza Moideen – Clear­wa­ter Mall (the first one), Mall of the South, Durban, Men­lyn and Rose­bank. Moideen says that be­ing a mother and busi­ness­woman at the same time is not easy but it’s pos­si­ble. With in­ter­ven­tion and re­ceiv­ing as­sis­tance, she be­lieves one can be a su­per mom.

“When I get home, I switch up. I de­cided that my chil­dren didn’t want presents; they want my pres­ence, so I put my phone away and give them my ded­i­cated time.

“Once I do that, then it’s qual­ity time that I spend with them, Din­ner time, help­ing them with home­work, play­ing with them and find­ing out from them what was their day like; it’s not all about me,” says Moideen.

Be­sides The Brow Bar, she also has a Skin Cen­tre, where they of­fer treat­ments such as botox, fillers, laser, skin peels and skin bright­en­ing. Moideen is also a founder of Brow and Lash Academy, a Brow Bar train­ing school.

Brow and Lash Academy is a Seta-ac­cred­ited train­ing school that gives in-house train­ing to peo­ple who work at The Brow Bar.

Speak­ing about the lat­est eye­brow trends, Moideen says that from about 2012 un­til now, there have been a lot of trends. Th­ese were thin eye­brows, Cleopa­trathick eye­brows, Mar­i­lyn Mon­roe eye­brows and Cara Delevinge brows. Cur­rently, the thicker, fuller, eye­brow is very much in fash­ion. More peo­ple are stay­ing away from the thin, pen­cil-drawn brow look. The nat­u­ral, thicker look­ing eye­brow is now the trend.

How­ever, there has been a sud­den change in the way the eye­brows are de­signed, as new shapes have been in­tro­duced.

The wavy eye­brows, the fan, the feather, the plait are also the in-thing now.

“Look, I won’t lie; with th­ese eye­brows, you’ve got to give credit to those make-up artists. It is out­stand­ing; it’s art it­self to keep brows like that.

“It is not prac­ti­cal to have brows like those on a daily ba­sis. I don’t think any­one would walk with brows like that but they’re def­i­nitely good for high-end fash­ion”, says Moideen. The Brow Bar works with a lot of celebri­ties, in­clud­ing Min­nie Dlamini, now known as “Mrs Jones”, who is the face of the brand. The Brow Bar is also the of­fi­cial spon­sor of Miss South Africa and Mrs South Africa. - Staff Re­porter

Face of The Brow Bar, Min­nie Dlamini get­ting her brows done.

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