A high-brow business on arc to success
KNOWN as an eccentric, loud person who loves anything that’s beauty related, be it skincare, eyebrows, fashion, you name it, Unaiza Moideen, fondly known as the “Brow Queen” has grown from having a kiosk to owning a beauty franchise. Moideen, who is also a mother of two, now commands influence as a successful businesswoman, who focused on self-empowerment before she could empower others.
“I would say I’m very empowered; I know what I want, I’m determined. I didn’t just start my own business, I first worked as a consultant for about six years and that’s where I learned to interact with people. My social skills developed and my retail sales developed,” says Moideen.
The Mpumalanga-born brow queen started her beauty journey when she was only 19. She got married at that same age, after finishing school, and then moved to Durban, where she studied beauty at the Beauty Specialist Training Centre in uMhlanga.
She became a qualified beauty therapist in 2004 and in 2009, she started her own business, The Brow Bar. When the business was established, it wasn’t doing that well and to build up her clientele, Moideen would offer a complimentary brow-shaping treatment every Saturday and people would travel just to have their brows done for free.
“Clients then told me to consider a location closer and then I did my research. There was a lady overseas with a brow bar kiosk and I thought of a similar concept because her success was outstanding. I then decided to do a little kiosk with two chairs and that was in June 2011,” she says.
A month after opening a kiosk, Moideen fell pregnant with her son. But that didn’t stop her from forging ahead with her career. In a span of six months, she developed the kiosk into a fully equipped store.
As the business grew, more branches of The Brow Bar starting popping up. There are now five branches owned by Unaiza Moideen – Clearwater Mall (the first one), Mall of the South, Durban, Menlyn and Rosebank. Moideen says that being a mother and businesswoman at the same time is not easy but it’s possible. With intervention and receiving assistance, she believes one can be a super mom.
“When I get home, I switch up. I decided that my children didn’t want presents; they want my presence, so I put my phone away and give them my dedicated time.
“Once I do that, then it’s quality time that I spend with them, Dinner time, helping them with homework, playing with them and finding out from them what was their day like; it’s not all about me,” says Moideen.
Besides The Brow Bar, she also has a Skin Centre, where they offer treatments such as botox, fillers, laser, skin peels and skin brightening. Moideen is also a founder of Brow and Lash Academy, a Brow Bar training school.
Brow and Lash Academy is a Seta-accredited training school that gives in-house training to people who work at The Brow Bar.
Speaking about the latest eyebrow trends, Moideen says that from about 2012 until now, there have been a lot of trends. These were thin eyebrows, Cleopatrathick eyebrows, Marilyn Monroe eyebrows and Cara Delevinge brows. Currently, the thicker, fuller, eyebrow is very much in fashion. More people are staying away from the thin, pencil-drawn brow look. The natural, thicker looking eyebrow is now the trend.
However, there has been a sudden change in the way the eyebrows are designed, as new shapes have been introduced.
The wavy eyebrows, the fan, the feather, the plait are also the in-thing now.
“Look, I won’t lie; with these eyebrows, you’ve got to give credit to those make-up artists. It is outstanding; it’s art itself to keep brows like that.
“It is not practical to have brows like those on a daily basis. I don’t think anyone would walk with brows like that but they’re definitely good for high-end fashion”, says Moideen. The Brow Bar works with a lot of celebrities, including Minnie Dlamini, now known as “Mrs Jones”, who is the face of the brand. The Brow Bar is also the official sponsor of Miss South Africa and Mrs South Africa. - Staff Reporter
Face of The Brow Bar, Minnie Dlamini getting her brows done.