Chance for those with de­signs on be­ing next best menswear de­signer

The Star Early Edition - - NEWS - MPILETSO MOTUMI @Mane_Mpi

FOR THE Past five years, SA Fash­ion Week (SAFW) has been scout­ing for the next best de­signer for menswear in the coun­try.

This year is no dif­fer­ent. The com­pe­ti­tion will heat up with an added bonus of an all-ex­penses-paid trip to Italy.

MINI, the lux­ury car brand, has part­nered with SAFW and GQ Mag­a­zine to ex­pose tal­ent and give them a head­start in fash­ion.

“The aim of MINI Scout­ing Menswear is to as­sist ta­lented de­sign­ers, with the po­ten­tial for com­mer­cial growth, to start mak­ing the tran­si­tion from a de­vel­op­ing cre­ative to a sus­tain­able busi­ness that can play a role in the cre­ative fash­ion in­dus­try, cre­ate jobs and wealth, and con­trib­ute to the GDP of the coun­try,” said SAFW chief ex­ec­u­tive Lu­cilla Booyzen.

MINI Scout­ing Menswear is open to fash­ion de­sign­ers who have been in busi­ness for un­der 10 years, and are work­ing to­wards es­tab­lish­ing their brands in the coun­try.

To qual­ify, de­sign­ers must have a for­mal fash­ion de­sign qual­i­fi­ca­tion or five years of de­sign ex­pe­ri­ence.

GQ South Africa edi­tor-inchief Nkosiy­ati Khu­malo said: “The Scout­ing Menswear com­pe­ti­tion opens doors, and goes be­yond the mo­men­tary glitz of the run­way to equip a new gen­er­a­tion of de­sign­ers with the tools to trans­form cre­ative vi­sion into com­mer­cial suc­cess. GQ is thrilled to be able to part­ner with SAFW again as we search for the coun­try’s next great menswear de­signer,” added Khu­malo.

Pre­vi­ous winners in­clude Hen­nie de Kock for his la­bel Rogue wear and Floyd Man­otoano for his de­signer la­bel Floyd

The con­test goes be­yond the glitz of the cat­walk


The win­ner of the MINI Scout­ing Menswear will be given the op­por­tu­nity to show­case their col­lec­tion at the 2018 SAFW Spring/Sum­mer col­lec­tion and the 2019 SAFW Au­tumn/Win­ter col­lec­tion (in Oc­to­ber) as well as an all-ex­penses-paid trip to Pitti Im­mag­ine Uomo in Florence, Italy. To en­ter, con­tes­tants can visit http://www.safash­ion­week.­e­gory/com­pe­ti­tions/ safw-menswear-com­pe­ti­tion/

En­tries for the MINI Scout­ing Menswear com­pe­ti­tion close on Fe­bru­ary 9.

SHOW­ING WAY: Floyd Man­otoano won the GQ Scout­ing Menswear con­test at the 2016 South African Fash­ion Week.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.