From the vil­lage to The Daily Show

An­other South African co­me­dian on Trevor Noah’s block­buster

The Star Early Edition - - NEWS - MPILETSO MOTUMI @mane_mpi

THERE was a mul­ti­tude of peo­ple who could have been cho­sen, but Loy­iso Madinga came out tops.

The 31-year-old de­buted on The Daily Show with Trevor Noah last night for an African seg­ment that broke down South African pol­i­tics.

The show was broad­cast on Com­edy Cen­tral (DStv chan­nel 122) and is set to be the lo­cal touch needed for the show.

The South African-based cor­re­spon­dent’s seg­ments will air in­ter­mit­tently on Com­edy Cen­tral across the con­ti­nent with the re­port re­plac­ing some of the main edition’s orig­i­nal content.

“Loy­iso’s comic tim­ing and fast-think­ing hu­mour make him the ideal choice as a Daily Show cor­re­spon­dent. He is in­dica­tive of the di­verse and deep pool of tal­ent that shines on our con­ti­nent and be­yond its shores,” said Dil­lon Khan, vice-pres­i­dent for Com­edy Cen­tral and Cre­ative Ser­vices for VIMN Africa.

The stand-up co­me­dian said he was ready for the work after ac­ing the au­di­tion.

“There was a mul­ti­tude of peo­ple they could choose from on the con­ti­nent, let alone in the coun­try. That’s def­i­nitely some­thing I re­alised be­fore they chose me. They chose this coun­try, this con­ti­nent to do this on.”

Madinga is fast on the rise after start­ing his ca­reer in 2012. He has al­ready bagged some ac­co­lades for his work, and has worked with top lo­cal and in­ter­na­tional co­me­di­ans.

“The fact that they chose to put their name, the big­gest com­edy show in the world, here in SA is tes­ta­ment to the work and how fer­tile our com­edy and grind is here and pro­duc­ing re­ally good comics,” he said.

Madinga said that for their au­di­tion they pitched a “bunch of ideas” on what they would like to cover for the seg­ment, and it was ap­proved.

“That’s the one that would be flighted for the pi­lot for the first broad­cast out­side Amer­ica. We shot it and put it to­gether, and it will be slot­ted into the show as if it is all part of it.”

He said the idea to fo­cus on the ANC elec­tive con­fer­ence and cor­rup­tion was fit­ting and rel­e­vant for the seg­ment.

“It re­ally is a fun, in­sight­ful piece. We worked with a great writ­ing team led by director Kag­iso Lediga, who has been ab­so­lutely bril­liant in putting to­gether a re­ally great team.”

Madinga has al­ways known he would be in the com­edy space.

“It’s def­i­nitely some­thing I signed up for, but you don’t re­ally see when you’re com­ing from a small vil­lage in the East­ern Cape. You don’t say ‘Oh yeah, that’s to­tally what I’m go­ing to do’ and your par­ents don’t say ‘okay, cool, do that’.”

In the US, The Daily Show ranks as the top late-night talk show among mil­len­nial men (18-34) and is the No 2 talk show with all mil­len­ni­als, be­hind The Tonight Show Star­ring Jimmy Fal­lon.

“Com­edy has al­ways been some­thing that I knew I would love to do one day, and when I got my op­por­tu­nity I jumped on it, and it has been re­ward­ing since day one,” said Madinga.

He said his fam­ily had been sup­port­ive of him but he was still ex­plain­ing to his par­ents ex­actly what it is he does.

“As long as I keep send­ing the money back home,” he joked.

With such a big gig al­ready in the works, Madinga’s plans are to fo­cus on mak­ing this op­por­tu­nity go far.

“I peaked way too soon. The big­gest things we are hop­ing for – be­cause this is a pi­lot – is that we have done such a great job that we get to do this more and be­come a per­ma­nent fea­ture and global fea­ture on the show.

“So for us it’s back to work, brain­storm­ing and cre­at­ing big­ger and bet­ter content,” he said.

It’s def­i­nitely some­thing that I signed up for

OP­POR­TU­NITY: Loy­iso Madinga says he peaked way too soon in the com­edy in­dus­try.

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