Peo­ple en­cour­aged to spread kind­ness

The Star Late Edition - - NEWS - MASEGO PANYANE For more in­for­ma­tion on the kind­ness cam­paign, con­tact Tar­ryn Hor­ton at 011 440 6600. Week of Kind­ness has been or­gan­ised for Mon­day un­til Fri­day next week but peo­ple have been en­cour­aged to con­tinue with their Go

FOR Rabbi David Mas­in­ter there is some­thing spe­cial about the abil­ity of hu­man be­ings to ex­hibit kind­ness to­wards one another.

Ex­plain­ing how his mis­sion came about, Mas­in­ter said he was spurred on by the re­al­i­sa­tion that the only way to bring light and pos­i­tiv­ity to the coun­try was through kind­ness and the need to do some­thing about it.

“I woke up one day think­ing that this world is so dark; wher­ever you look there’s fight­ing and nega­tiv­ity. With­out tak­ing sides and say­ing who’s wrong, we see atroc­i­ties and all these things,” he said.

“I use the rule ‘neg­a­tive ac­tion cre­ates neg­a­tive en­ergy’, and con­versely pos­i­tive ac­tion, speech and thought, done pri­vately or pub­licly, create pos­i­tive en­ergy, so I de­cided to create a cam­paign to get peo­ple to in­crease their acts of good­ness and kind­ness.”

And that’s how the Acts of Ran­dom Kind­ness (ARK) cam­paign was born un­der the non-profit or­gan­i­sa­tion (NPO) Change Our World for Good ban­ner.

Since ARK be­gan more than two years ago, the NPO has dis­trib­uted 414 928 minia­ture arks to be filled with coins in an ef­fort to make some­one’s day, week or even month eas­ier. Just out of pure kind­ness.

The idea to use minia­ture arks as piggy banks was a sim- ple re­sult of the acro­nym of the cam­paign Acts Of Ran­dom Kind­ness and that was one of the ways Mas­in­ter thought the cam­paign could be made more prac­ti­cal.

He said the idea was for peo­ple to make an ef­fort to be kind, ei­ther through their words or their ac­tions.

“It’s not about the money, it’s about be­ing kind. We have a com­pre­hen­sive pro­gramme for young peo­ple right up to se­nior ci­ti­zens,” he said.

It be­gins with age-ap­pro- pri­ate colour­ing and read­ing books that ed­u­cate chil­dren on the value of kind­ness, sav­ing money and how to re­solve so­ci­etal prob­lems like bul­ly­ing.

Older kids are en­cour­aged to write an es­say ex­plain­ing how they can change the world for the mat­ter.

Com­pa­nies can take part through Change Your Com­pany for Good. They buy arks for their staff mem­bers, en­cour­age them to fill the arks and then do­nate them to a char­ity or de­serv­ing in­di­vid­ual.

The cam­paign has been launched in con­junc­tion with Net#work BBDO mo­bile app, also named af­ter the cam­paign, that helps peo­ple keep track of their acts of kind­ness by set­ting goals for them­selves.

It also al­lows them to share their ex­pe­ri­ences through the app on their so­cial me­dia ac­counts. It will be avail­able from to­day from the An­droid and Ap­ple app stores.

With the cam­paign grow­ing and en­dorse­ments by celebri­ties such as co­me­dian John Vlis­mas and footballer Dean Fur­man, Mas­in­ter said he wanted peo­ple to re­mem­ber at all times that the project was about bring­ing kind­ness into the world.

BRING­ING SUN­SHINE: Rabbi David Mas­in­ter with the arks that help spread kind­ness. Peo­ple can fill the ark with coins and pass it on to some­one who needs it.

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