Polo’s al­lure to draw new crowds

The Sunday Independent - - FRONT PAGE - CON STANCE GA AN A KG OMO

BE BOLD. Be You. Be Polo – that is to­day’s theme for Al­lure’s lifestyle mar­quee at the Rose­field Polo Club in Gaut­eng.

The im­pres­sive Al­lure Lounge is a mar­riage of supreme leisure and lifestyle.

Bonnke Shipalana – the brains be­hind the ex­cit­ing con­cept – says that #BeBold speaks to Africans who are ex­plor­ing new lifestyle spa­ces such as polo, while re­main­ing true to what de­fines peo­ple as “Kings and Queens of Africa”.

“The Al­lure Lounge con­cept, #BeBold, is de­signed to in­spire and in­vite spec­ta­tors to ex­pe­ri­ence the Polo Se­ries.

“It en­com­passes not only ap­pro­pri­ate fash­ion but also pre­mium bev­er­ages and en­ter­tain­ment in a re­laxed and au­then­tic at­mos­phere that char­ac­terises the fu­sion of all South Africans into a space that has al­ways been per­ceived as tra­di­tion­ally re­served for the elite.

“While hav­ing a good time and en­joy­ing one­self is cer­tainly one el­e­ment, Al­lure is us­ing it as a plat­form to en­lighten a new au­di­ence that has not pre­vi­ously had ex­po­sure to the sport about ev­ery­thing it en­com­passes, from the rules, eti­quette and fash­ion to the tra­di­tions of the game.

“It is also a great net­work to ex­pose South Africans to var­i­ous eco­nomic av­enues avail­able within the polo sport,” says Shipalana.

The Al­lure lifestyle mar­quee will be hosted to­day at the 110th Prince of Wales Polo Cup, where the ul­ti­mate match of the se­ries will see the South African and Kenyan polo teams go­ing head to head at the Rose­field Polo Club.

The match is viewed to be sym­bolic be­cause the level of the sport’s pop­u­lar­ity in South Africa has not been fast paced, as com­pared to the rest of the con­ti­nent, par­tic­u­larly East and West Africa.

The day will wrap up with the Polo Se­ries after-party hosted by South Africa’s finest DJs. It rounds off beau­ti­ful views, won­der­ful sur­round­ings and end­less op­por­tu­ni­ties un­der the Gaut­eng sun.

IN­SPIRED: Bonnke Shipalana, the founder of Al­lure.

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