Video editor puts her dream job in the frame
IT’S not every day that one comes across a video editor, and for Angelo Lings, popularly known as AngiieeeLings, hers is a dream job that fulfils a lifelong ambition to edit.
Unlike many youngsters who struggle to choose a career, the 22-year-old has always wanted to go to a film school and pursue a career in editing – and for her the South African School of Motion Picture Medium and Live Performance (AFDA) was the place to be.
While the driven youngster grew up in Boksburg, she says she didn’t learn much there. She only discovered her true potential when she moved to Bloemfontein.
“I was in high school then and had different choices, new friends and a new background, so I think that’s where I developed more of my personality.
“I was more opinionated. I have a twin sister (who’s studying accounting), so I was always attached to someone else. When I moved, I became myself, not attached to anyone.
“I was studying post-production. I initially wanted to do directing but during one of the classes we did editing. I took a liking to it and stuck to it.”
After achieving her AFDA qualification, majoring in post-production, Lings joined Wanaya Visuals, editing promos for the documentary series on SABC1. She has also edited a promo and a visual album for actress and house music vocalist Hloni “Ms Dippy” Padi and a music video for Daniel Rep.
CBR Productions opened up a whole new world of editing opportunities for Lings in October last year. The production company creates brand videos specifically for social media platforms in the digital age – and Lings flourishes in this environment.
She adds that she is the only creative person in a family of business-minded people.
Her job also entails editing ads and mostly fashion ones for big brands, including the Foschini Group.
“We are usually given a brief by the client and told what goal they want to meet with the advert. We then edit the footage and put it together creatively.”
Lings says she would like to move from video editing to commissioning editing, where “I’d approach a channel, say SABC1 or M-Net, come up with a concept and then oversee the shooting and editing process”.
She adds that the industry caters for the pop culture-driven youth market. “The people in our videos are called influencers. These are usually people with a high following on Instagram and we use those people to market the brand.”
Lings also wants to work more with artists and to shoot more music video-oriented documentaries. “I really love doing documentaries, so I want to do more of those but still influence the pop culture and document it more, because I still feel it’s not documented properly, especially in South Africa.”
She also wants to create support groups that will empower women to be independent.
“Not that I am a feminist, but I value women and how women value each other. Women are not taken seriously in the workplace. I want to focus more on that and create support groups or campaigns which will help women, not only financially but also mentally because we depend on men a lot.”
Angelo Lings, 22, says she always wanted to be involved with editing videos.