Video edi­tor puts her dream job in the frame

The Sunday Independent - - News - LESEGO MAKGATHO Brothers and Sisters with Soul @Le­segoMak­gatho

IT’S not ev­ery day that one comes across a video edi­tor, and for An­gelo Lings, pop­u­larly known as Angi­ieeeLings, hers is a dream job that ful­fils a life­long am­bi­tion to edit.

Un­like many young­sters who strug­gle to choose a ca­reer, the 22-year-old has al­ways wanted to go to a film school and pur­sue a ca­reer in edit­ing – and for her the South African School of Mo­tion Pic­ture Medium and Live Per­for­mance (AFDA) was the place to be.

While the driven young­ster grew up in Boks­burg, she says she didn’t learn much there. She only dis­cov­ered her true po­ten­tial when she moved to Bloem­fontein.

“I was in high school then and had dif­fer­ent choices, new friends and a new back­ground, so I think that’s where I de­vel­oped more of my per­son­al­ity.

“I was more opin­ion­ated. I have a twin sis­ter (who’s study­ing ac­count­ing), so I was al­ways at­tached to some­one else. When I moved, I be­came my­self, not at­tached to any­one.

“I was study­ing post-pro­duc­tion. I ini­tially wanted to do direct­ing but dur­ing one of the classes we did edit­ing. I took a lik­ing to it and stuck to it.”

Af­ter achiev­ing her AFDA qual­i­fi­ca­tion, ma­jor­ing in post-pro­duc­tion, Lings joined Wanaya Vi­su­als, edit­ing pro­mos for the doc­u­men­tary series on SABC1. She has also edited a promo and a visual al­bum for ac­tress and house mu­sic vo­cal­ist Hloni “Ms Dippy” Padi and a mu­sic video for Daniel Rep.

CBR Pro­duc­tions opened up a whole new world of edit­ing op­por­tu­ni­ties for Lings in Oc­to­ber last year. The pro­duc­tion com­pany cre­ates brand videos specif­i­cally for so­cial me­dia plat­forms in the dig­i­tal age – and Lings flour­ishes in this en­vi­ron­ment.

She adds that she is the only creative per­son in a fam­ily of busi­ness-minded peo­ple.

Her job also en­tails edit­ing ads and mostly fash­ion ones for big brands, in­clud­ing the Fos­chini Group.

“We are usu­ally given a brief by the client and told what goal they want to meet with the ad­vert. We then edit the footage and put it to­gether creatively.”

Lings says she would like to move from video edit­ing to com­mis­sion­ing edit­ing, where “I’d ap­proach a chan­nel, say SABC1 or M-Net, come up with a con­cept and then over­see the shoot­ing and edit­ing process”.

She adds that the in­dus­try caters for the pop cul­ture-driven youth mar­ket. “The peo­ple in our videos are called in­flu­encers. Th­ese are usu­ally peo­ple with a high fol­low­ing on In­sta­gram and we use those peo­ple to mar­ket the brand.”

Lings also wants to work more with artists and to shoot more mu­sic video-ori­ented doc­u­men­taries. “I re­ally love do­ing doc­u­men­taries, so I want to do more of those but still in­flu­ence the pop cul­ture and doc­u­ment it more, be­cause I still feel it’s not doc­u­mented prop­erly, espe­cially in South Africa.”

She also wants to cre­ate sup­port groups that will em­power women to be in­de­pen­dent.

“Not that I am a feminist, but I value women and how women value each other. Women are not taken se­ri­ously in the work­place. I want to fo­cus more on that and cre­ate sup­port groups or cam­paigns which will help women, not only fi­nan­cially but also men­tally be­cause we de­pend on men a lot.”

PIC­TURE: BHEKIKHAYA MABASO/AFRICA NEWS AGENCY (ANA)

An­gelo Lings, 22, says she al­ways wanted to be in­volved with edit­ing videos.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.